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Janice McCafferty Communications Beauty PR

Today, more and more businesses and customers are turning to the online environment for support and guidance. Whether we are talking about a company promoting its products, or about a customer looking to make an informed decision, there is no doubt about it, online communities are the best platforms for developing a flourishing business, no matter the niche. And while a lot of people still think that they need to pay good money in order to get their company noticed or to promote their products, social media networks are taking over the digital marketing niche, making the process easier, more fun and cost-free!

Today, we are talking about the benefits of setting up a Twitter account, and the three main reasons why Twitter is one of the best PR tools for you.

Real-Time Communications

One of the oldest social media networks out there, Twitter is still going strong. Its influence can be sensed in all domains, from politics to space engineering, and everything in between. One of the most important reasons for setting up an account and keeping it updated, is the fact that you get to have real-time conversations with your current and potential customers, or with other businesses from your niche. Think about how long it takes to set up a survey, organize a meeting, or place an ad in the local paper, as opposed to just posting a tweet and engaging with other Twitter users in real-time. There is no doubt that this social media network has no competitors when it comes to good PR.

Get in Touch with Journalists or Bloggers

Studies have shown that most journalists, for both online and offline publications, take their news from tweets, or reach out to the Twitter community when they want to know more about a subject, person, or business. Your Twitter account will offer you the possibility of being found by media publications interested in your niche, and make it easier for you to get featured, online or offline. A great PR agency or publicist should already be in touch with these writers and producers who tweet out opportunities like this. A firm can help you navigate this benefit and to maximize your chances of getting in touch with media.

Wide Reach and User-Friendly Options

Saving the best for last, the most important reason for you to create and manage a Twitter account as part of your PR strategy is the fact that, unlike other social media networks out there, this platform offers its users the widest reach possible. All you need to do is use the right keywords, and anyone can see your tweet. The fact that it is easy to use, has the fastest engagement rate, and offers a lot of user-friendly options for your profile, makes it even better.

If you haven’t done it already, start putting together a social media strategy for your company’s PR, and you will always be one step ahead of your competitors. If you need someone to create and manage your account, or simply have questions about what PR strategies to apply on Twitter, please don’t hesitate in contacting us at jessica@janicemccaffertypr.com.