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Janice McCafferty Communications Beauty PR

The modern consumer is rapidly turning their attention towards eco-friendly and green products. Whether we are talking about eco-friendly foods, household products, fashion items or beauty products, the world is now aware of the benefits that come with leading a healthier, cleaner life. From improving our personal wellness to creating a better environment for us and our loved ones, green, vegan, and cruelty-free brands are making waves and here to stay. If you own an eco-friendly business, now is the time to improve your products, widen your target audience, and consolidate your brand. And what better way to do so, than with the help of public relations strategies.

Today, we are going to discuss the benefits of using a PR expert and how this can help you make a statement in the world of eco brands, especially if you are in the fashion or beauty industry.

Media Outlets are Searching for Green Brands to Feature

This is your time! No one can deny the power of digital marketing, blogs and online media. When it comes to fashion and beauty, the power of the online community of writers and bloggers is even greater. Consumers are always searching for reviews of new products online, and are most likely to go shopping for brands that they have already seen on the internet. And since more and more eco-friendly companies are being developed, it becomes harder for businesses to make their products known. Riding the digital wave can bring a lot of benefits to green companies. With the help of a great public relations strategy, there are no limits to what you can achieve. Look for a PR company that has experience dealing with fashion and beauty, especially brands in your target market. They should also have vast connections with online media and bloggers plus be up to date with all of the modern techniques of PR.

You Need To Build Your Brand Identity & Separate Your Company from Competitors

Whether you are a new company or you are just looking to bring a new sparkle to your identity, public relations is the best way to do so, by exploring all possible solutions and targeting the proper audience. It is not sufficient to create a new logo or just improve the look of your website. In order to successfully establish an identity and following for your company, you need to separate yourself from your competitors with media featuring your unique brand culture, messaging and products. An experienced PR company will know exactly who to target, what consumers are looking for, and what the modern trends that will help you grow are.

PR Creates Connections, Awareness & Engagement

When you are a part of such a successful niche, you need to be seen and interact with possible customers, investors and business partners. More often than not, you cannot do that from the comfort of your office or shop or without having the proper business connections. Plus, this takes a lot of time. With the growth of the green market, your products need to be pushed in order for your company to grow. This is why having a public relations expert can make the difference between you running a successful or an average business. Once you have a sense of how PR works, you will see how the right people will be talking about you.

As you can see, this is the time for your vegan, organic, or cruelty-free business to start developing smart strategies for gaining new customers and attracting new media opportunities. If you do not want to be left behind by your competitors, take into consideration hiring a PR company with extensive experience in the fashion, beauty and green industries. If you have any questions about the eco-friendly niche or are curious how our PR firm can improve your brand, please don’t hesitate to contact us at jessica@janicemccaffertypr.com.