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Janice McCafferty - Top Beauty PR Firm & PR Agency

3 Ways to Promote Your Beauty Brand During The Holidays

For this blog post, we will address the topic – 3 Ways to Promote Your Beauty Brand During The Holidays. According to this article from retaildive.com, shoppers expect to spend $1,496 per household this holiday season. Many will head online to purchase holiday gifts, with 53% planning their holiday shopping around Cyber Monday.

As a brand, this is a very important time to attract new customers. It is also a very important time for your PR plans and goals. Once Halloween is over, top media outlets and blogs will start compiling their annual gift guides. Beauty products are always a huge part of their must-have shopping lists.  As a result, we will share the top 3 Ways to Promote Your Beauty Brand During The Holidays.

Create Holiday Gift Sets

While some brands plan months ahead and create lavish gift sets, you do not need an extravagant presentation or new SKU’s. With websites like AliExpress, you can source out cost effective ways to create gift sets that still look luxe. For example, as a makeup brand, you could put together a collection of your best selling lip products and pair them with a sparkling, sequin cosmetic bag. Or, say you are a haircare company with larger items, you can find festive accessories to pair with your products to make a beautiful holiday inspired kit. Whatever your plans might be, special gift sets should be a key part of your brand’s promotional calendar.

Offer Black Friday and Cyber Monday Deals

In addition to gift sets, shopping deals are also another topic covered heavily by top media outlets. Once your marketing and sales teams decide on the exact discounts, your beauty PR agency should know about them as soon as possible.

Place Your Products on Amazon.com

The article from retaildive.com also shares another statistic to consider. According to Deloitte’s holiday report, 85% of shoppers prefer free shipping to fast shipping, with “fast” defined as delivery within 2 days. As a result, the holidays are a fantastic time for your beauty brand to consider selling on Amazon. Not only will you expose your products to more people, they will be more likely to buy your brand as a gift because of Prime.

Are you looking for a top beauty PR firm to help your brand? Do not hesitate to reach out to us and contact our beauty PR firm for a free consultation. 

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