Meet our beauty PR guru, Jessica McCafferty. Her passion for public relations began in middle school as she watched her mother, Janice McCafferty, create the iconic brands we know today as CHI and BioSilk. The beauty industry, as a result, is a huge part of her life. Growing up around and witnessing the field’s in’s and out’s, she has taken this lifetime of knowledge to become a fast thinking, results driven publicist with an eye for launching beauty brands.
Jessica encompasses an extensive PR resume executing and creating detailed PR plans for each of her clients. She also conducts thorough research, providing fresh ideas for a thriving PR experience.
Jessica successfully breaks through the clutter and places clients in a variety of sought-after media outlets. This ranges from Allure Magazine and Refinery29.com to NBC’s The Today Show. Her knowledge of hair, skin, makeup and nails proves vital in all of her PR activities, both B2B and B2C.
Additionally, she has an extensive journalism background with her first byline in a magazine at just 13 years old. Her articles have appeared in Sophisticate’s Hairstyle Guide, Starpulse.com and ChicagoNow.com by The Chicago Tribune to name a few. This unique ability of being on both sides of the media, as a writer and as a publicist, has proven instrumental to her clients. Her journalism experience is key to creating successful press releases and pitches. As a result, this strategically places clients in the best media outlets.
Career highlights include creating the world’s 1st cashmere blowout. She even made Osmosis Skincare’s drinkable sunscreen and the CHI Air Spin n Curl hair tool go viral. Jessica was also named one of the top 50 social influencers in Chicago. She received her Bachelor of Arts in Public Communications/PR from DePaul University.
Specialties: Public Relations, Branding and Identity, Social Media, Viral Marketing, Brand Development, Brand Maintenance, Product Launches, Image Consulting, Media Training, Social Media Development, Copywriting, Reputation Management, Biography Development, Editorial and Interview Expertise, Red Carpet, On-Air and more.