From launching a cruelty free hair care line dedicated to charity with Kate Hudson to creating the idea and groundwork for “The Million Dollar Diamond CHI Iron” for the Oscars, Janice McCafferty PR is one of the best beauty public relations firms in the nation. Founder and CEO Janice McCafferty is a licensed hairstylist, esthetician and nail technician, serving 18 years on Cosmetologists Chicago’s Board of Directors. She was appointed as chairman of the organization’s public relations initiatives and also served 2 years as the President of one of the country’s largest associations and trade shows in the beauty industry: America’s Beauty Show formerly The Midwest Beauty Show.
As one of the top beauty PR agencies in the country, we understand the ins and outs of this dynamic industry. We specialize in all areas of hair, skin, and nails allowing us to elevate the presence of any beauty product on the market today.
From makeup and nail polish to blow dryers and hair color, we have a strong track record in this field. We know how to promote and deliver your story to all facets of the media including trade and consumer as well as top-tier beauty editors, writers, bloggers, and the always evolving social media circuit. Our ideas and pitches are original and eye-catching to magazine writers and television producers. We deliver fresh new story ideas for their pages and TV segments thus creating sales and revenue. Our beauty clients regularly appear on NBC’s The Today Show and ABC’s The View while then subsequently taking over the pages in InStyle, Allure, Self, WWD, Us Weekly, Glamour, Celebrity Hairstyles and more.
We have worked with brands like CHI, BioSilk, Farouk Systems, Ed Hardy Styling Tools, Ken Paves Styling Tools, David Babaii for WildAid with actress Kate Hudson, Kimberly Kimble Hair Care, White Sands Products, The Gnarly Whale, Cherry Blooms, Miss Spa, Makeup Revolution USA, Out of Africa Shea Butter and FHI Heat to name just a few.