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Client Case Studies

Madam C.J. Walker Beauty Culture’s Sephora Launch

Janice McCafferty Communications was hired by Sundial Brands, the creators of the SheaMoisture and Nubian Heritage brands, for the historic launch of haircare brand Madam C.J. Walker Beauty Culture. They were in search of an agency to provide both a public relations and social media strategy to support the launch of its third property and first prestige beauty brand. This was a re-launch of a historic – yet reimagined – and iconic beauty brand in Sephora, with a focus on haircare. The target was a cross-section of multicultural women according to hair texture/desired hair outcome.

Vitabrid C12’s Barneys Department Store Launch

Janice McCafferty Communications was hired by Hyundai IBT to launch their Vitabrid C12 brand in the United States. As a k-beauty line, the company was popular in Asia and needed a PR agency to establish and grow their presence in the USA. The line first appeared for sale on Amazon.com as they awaited retail/distribution deals. Amazingly enough, it was PR that actually landed them in a store. And that retailer was an exclusive deal with Barneys New York.

Make up revolution case study

Makeup Revolution’s Ulta Beauty Launch

Janice McCafferty PR was hired to launch Makeup Revolution London in the United States. The company delivers a full line of cruelty free makeup that is not only exciting but high quality with affordable prices. Makeup Revolution originally launched in London in March 2014.

CHI Air Spin n Curl Goes Viral on Social Media

For our client Farouk Systems, we created CHI’s first viral tool on social media. To accomplish this, we sent the CHI Air Spin n Curl to our network of mico-influencers. Why a micro-influencer? As influencer marketing is thriving, countless studies show they are the future. Just like your best friend sharing details about her favorite products, a micro-influencer has the same influence.

David Babaii for Wildaid with Kate Hudson

David Babaii for WildAid was created with the partnership of actress Kate Hudson and her celebrity hairstylist David Babaii to help raise awareness and funds for endangered animals. The organization WildAid was the recipient of the brands success which added to the importance of the cause. The products were all eco-friendly and cruelty free using exotic ingredients with the concept of not only saving animals but the planet.Janice McCafferty Public Relations was secured to launch the brand world-wide.

The Gnarly Whale’s Pumpkin Beauty Products

Started as a hobby on Etsy by Ashley & Nathan Griffith, a mission to cultivate a greener Earth sparked the idea for the beauty line The Gnarly Whale. 100% vegan and cruelty free, the brand creates low-impact, minimal ingredient body, bath and hair luxuries for men and women worldwide. Janice McCafferty PR was hired to garner brand features in green and eco-friendly outlets in addition to expanding their reach to include mentions in all beauty related mediums.

World’s 1st Drinkable Sunscreen goes Viral

Osmosis Skincare’s Harmonized Water UV Neutralizer, described as the “world’s 1st drinkable sunscreen”, went viral during the summer of 2014, attracting record media coverage. Janice McCafferty PR was behind this amazing success story with the brand being featured by thousands of broadcast, print and online media outlets worldwide.

George the salon’s Cashmere Blowout

George the salon, a prominent celebrity salon in the heart of Chicago’s Gold Coast neighborhood, decided to add a new professional hair care line to their retail shelves and for use by stylists in the summer of 2013. George Gonzalez, owner of George the salon, tasked Janice McCafferty PR to take advantage of the situation to help garner media attention and boost appointment bookings. Unfortunately, salons across the country had been bringing Davines and Kerastase products into their portfolios with regularity, making such a change quite mundane.