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Janice McCafferty Communications Beauty PR

How do you make a cosmetics line stand out to top beauty writers? It’s all about the pitch and a pivotal part of this is an eye catching press release. Besides a purely informational release, you can do so much more than black and white product knowledge. One of the best ways to achieve this is by incorporating the product into a trending beauty topic. Another great option? Give the editors a story idea with actionable tips. For makeup especially, beauty journalists are always looking for creative and out of the box ways to apply products and usage tricks to share with their readers.

To supplement the launch of Nuest Cosmetics Magical Jelly Highlighter Line, we wanted to keep the product on their radar and spark continued interest. For this, JMPR created a press release resembling a beauty article you would find on top sites like Refinery29.com and PopSugar.com. The release entitled, 10 Things to Know About Highlighting Your Face & Body, showed editors how they could use jelly highlighters for more than just a traditional highlighting technique.

Are you a beauty brand looking to launch a new product as well? Don’t hesitate to reach out and contact us for a free consultation. 

 

10 Things to Know About Highlighting Your Face & Body

With the makeup world filled with so many forms of highlighters (liquid, powder, solid sticks & now jelly), we can question: Do they all offer similar looks? Do we apply them in the same manner? How do I achieve the best results? What shades should I use? If you are looking for more ways to apply your highlighter, trust us you’re not alone. You and a million other girls out there have sat in front of a mirror with their highlighter in hand and thought to themselves, what now?

Nuest Cosmetics has come up with 10 Things to Know About Highlighting Your Face & Body by using their newest form: the jelly highlighter! Available in 5 shades, Pink Luster, Metallic Bronze, Gold Rush, Ruby Kiss & Twinkle Star, the range of Nuest Cosmetics’ Magical Jelly Highlighters will help create your own personal glow.

  1. Want a Natural Look?

For a simple, natural look, moisturizer is your best friend. Apply your favorite and allow it to set in. Then, apply a small amount of Nuest Magical Jelly Highlighter to key areas such as under the brow bone or diagonal along the cheekbone. This will give you a dewy finish that catches the light in a subtle, yet natural way. Twinkle Star is best because it has just enough pigmentation which is perfect for a natural glow. Nuest jelly highlighters set like powder that will resist fading, rubbing off or moving.

  1. Opting for Full Glam from Head to Toe?

Nuest offers many options. Their jelly highlighters may be mixed with your favorite moisturizer or foundation for an all over subtle glow. Next, you can add additional highlighter using their Silisponge or your fingers and begin dabbing the top of your cheek and brow bones. Accentuate your cupid’s bow, down the center of your nose and on the tip of your nose, plus, around your temples. For added glimmer, dab a small amount to your shoulders, upper chest area, arms and even your legs. For a softer shimmer you can mix a jelly highlighter with your favorite body moisturizer. Our Gold Rush is perfect for that royal glow.

  1. Want Your Eyes to Look Larger?

Emphasizing the size of your eyes is easy! You want to apply highlighter just under your brow bone, but above the crease in your eyelid and then dab a small amount in the center of your eyelid. Gold Rush or Twinkle Star are a favorite eye opener.

  1. Want your Face to Glow?

Apply a small dot of highlighter in the center of the apple of your cheek over blush and blend in a circular motion. Pink Luster or Ruby Kiss will add just the right hint of blushing glimmer.

  1. Need to Re-Shape Your Nose?

Apply highlighter along the bridge of your nose and gently blend foundation or contouring cream a shade or two darker than your natural skin tone on the sides to make your nose appear to be slimmer or hide flaws. Twinkle Star is best since there is less color pigmentation which will not interfere with your contouring.

  1. Want to Look Refreshed?

Just add just a pinch of highlighter to the inner corner of your eyes to brighten up an otherwise dark area. Then, apply a small amount in the center of your eyelid to add brightness. We recommend Gold Rush to wake up your look like the morning sun.

  1. Want Your Cheekbones to Pop?

Apply highlighter on the cheek bone in a diagonal line from just beneath the center of your eye socket up towards your hairline and blend with a Silisponge. Pink Luster or Twinkle Star are the perfect shades to catch the light. The glimmer of the highlighter, will give your cheeks a pop and glistening glow.

  1. Give You Lips for Days?

Applying a little bit of highlighter to your cupid’s bow using a concealer brush. Also, you can dab a small amount on your bottom lip right in the center or add a jelly highlighter over our favorite lip gloss or lipstick for a real statement. Try our Ruby Kiss to achieve those kiss-able lips.

  1. Would You Like a Summer Glow for Face AND Body?

Without having to bake in the sun, simply add our Metallic Bronze to your foundation or moisturizer and apply on your face. Use our Silisponge to create that perfect blend. Feel free to add it to your body moisturizer for an all over summer glow.

  1. What Areas Can You Highlight?

Highlighting can be done anywhere you would like to accentuate – besides the traditional cheeks, eyes and lips. You can go beyond and add jelly highlighter to your body lotions to add shimmer to our shoulders, legs and arms. You can even contour or add glisten to your chest when wearing a strapless or plunging neckline. Contouring your knees or legs are an option as well especially during the summer months. Simply dab a small amount to the center of your knees or a horizontal line down the front of your calves.

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