From launching a cruelty free hair care line dedicated to charity with Kate Hudson to creating the idea and groundwork for “The Million Dollar Diamond CHI Iron” for the Oscars, Janice McCafferty PR is one of the best Beauty PR firms in the nation. Founder and CEO Janice McCafferty is a licensed hairstylist, esthetician and nail technician, serving 18 years on Cosmetologists Chicago’s Board of Directors. She was appointed as chairman of the organization’s public relations initiatives and also served 2 years as the President of one of the country’s largest associations and trade shows in the beauty industry: America’s Beauty Show formerly The Midwest Beauty Show.
As one of the top beauty PR agencies in the country, we understand the ins and outs of this dynamic industry. We specialize in all areas of hair, skin, and nails allowing us to elevate the presence of any beauty product on the market today. We also have vast experience promoting salons and spas on local and national levels, securing clients in ELLE Magazine’s list of the top 100 salons in America as well as InStyle’s Beauty Black Book. For example, JM PR handled all of the publicity for the partnership between Blo Blow Dry Bars and Gwyneth Paltrow, supporting the chain’s 50+ locations across North America, the UK and the Philippines.
From makeup and nail polish to blow dryers and hair color, we have a strong track record in this field. We know how to promote and deliver your story to all facets of the media including trade and consumer as well as top-tier beauty editors, writers, bloggers, and the always evolving social media circuit. Our ideas and pitches are original and eye-catching to magazine writers and television producers. We deliver fresh new story ideas for their pages and TV segments thus creating sales and revenue. Our Beauty PR clients regularly appear on NBC’s The Today Show and ABC’s The View while then subsequently taking over the pages in InStyle, Allure, Self, WWD, Us Weekly, Glamour, Health and more.
We have worked with brands like CHI, BioSilk, Farouk Systems, Ed Hardy Hairstyling Tools, Ken Paves Hairstyling Tools, David Babaii for WildAid with actress Kate Hudson, Kimberly Kimble Hair Care, White Sands Haircare, The Gnarly Whale Vegan Bath & Body, Out of Africa Shea Butter, Viviscal, Osmosis Pur Medical Skincare, IT&LY Hairfashion Color & Haircare, HaloCouture Hair Extensions, The BeautyFriend app, Osmosis Colour Mineral Cosmetics, H2pro Styling Tools, eDivv.com, J.Lynn Cosmetics, Miss Spa Sheet Masks, Hair La Vie Vitamins, La Muse Beauty, Makeup Revolution USA, Cherry Blooms Fiber Mascara and FHI Heat to name a few.
JM PR is also growing our green beauty reach substantially. An accomplishment we are proud of? Four clients winning awards for Natural Solutions Magazine’s 2015 Beauty With A Conscience Awards. We have the knowledge and experience needed to promote cruelty-free, vegan, organic, 5 free and all other types of brands with eco-friendly features.