For over 25 years we have been specialists in Consumer Products PR. Janice McCafferty Public Relations has built relationships with consumers, developing emotional ties, connections and ultimately influencing purchasing choices. Successful consumer products PR allows consumers to identify with a certain brand by attaching the values and concerns of the target shopper. Reason compels the consumer to then feel the need to buy a product and then emotion determines which particular product is actually purchased. We use this skillset to work with food, beverage, personal care, apparel and household products and then know which messages need to be heard and seen in order to deliver the results you expect.
We utilize numerous elements to get the word out about your brand including securing top media placements, planning events, coordinating giveaways and contests, conducting social media research, utilizing gift bags, finding celebrity gifting suites, landing sponsorship deals, creating charitable ties and countless more. We have worked closely with numerous brands, charities and companies to cultivate and expand their visibility.
We also have expertise dealing with various consumer distribution channels. Our clients have appeared on the Home Shopping Network (HSN) and QVC in addition to retail chains across the country like Walgreens, Rite Aid, Ulta, Sally Beauty Supply, The Vitamin Shoppe, CVS, Target, and Walmart. For mass retail stores like these, public relations campaigns are essential for success on the shelves. A continual stream of media mentions is needed to secure shelf space. Press exposure is even a deciding factor for whether store buyers will purchase more of your products for future orders. Without a public relations and marketing strategy intact, your retail experience will prove to be a difficult one.
On top of these distribution channels, Janice McCafferty PR is experienced with online sales tactics, driving business to your website and online partners. We will work with your internal team to highlight and promote your vendors, ensuring your consumer product is easily accessible and subsequently purchased. Are you e-commerce? No problem. We have vast experience working with online stores in all stages of brand development and growth.