When it comes to lifestyle, we predict the trends before they happen. But, most importantly, we also know how to create our own trends to bring in even more buzz for a client. From the next big fashion accessory to the latest home improvement find, Janice McCafferty PR brings lifestyle concepts to life on TV, jump out of the pages of print, and clickable to your online consumer.
Simply put, lifestyle fashion & home PR is our passion. Our award winning public relations strategies are your paths to success for building your brand. Our hard work and devotion is paired with the resources necessary to secure every possible media avenue for you, the client.
We give your lifestyle fashion & home product the brand recognition needed to succeed in your targeted consumer base. Research shows when consumers are presented with a brand they have heard of as opposed to an unknown brand, shoppers pick and assign more value to the company they have seen before. With a market place flooded with product upon product to choose from, this makes PR even more important and a vital element for breaking through this clutter.
In order to accomplish this, we hold solid relationships with members of both the national and international media, standing as a valuable source for lifestyle content.
For the fashion industry, we work with all types of products including but not limited to clothing, jewelry, handbags, shoes, shapewear, and accessories. Do you have a household product that needs PR too? We are your firm.
As a testament for our lifestyle expertise, our agency has worked on projects with luxury department store Neiman Marcus to promoting the CHI Flat Iron’s venture into fashion clothing and accessories. We also have experience with pet care products like Pet Silk, working with Continental Airlines Inc. to supply an amenity kit through the airlines’ PetSafe travel program.
Are you an e-commerce brand? We have you covered with vast experience working for e-retailers making Inc. Magazine’s 500 and 5000 lists.