When it comes to lifestyle, we predict the trends before they happen. But, most importantly, we also know how to create our own trends to bring in even more buzz for a client. From the next big fashion accessory to the latest home improvement find, Janice McCafferty PR brings lifestyle concepts to life on TV, jump out of the pages of print, and clickable to your online consumer.
Simply put, lifestyle PR is our passion. Our award winning public relations strategies are your paths to success for building your brand. Our hard work and devotion is paired with the resources necessary to secure every possible media avenue for you, the client.
We give your lifestyle product the brand recognition needed to succeed in your targeted consumer base. Research shows when consumers are presented with a brand they have heard of as opposed to an unknown brand, shoppers pick and assign more value to the company they have seen before. With a market place flooded with product upon product to choose from, this makes PR even more important and a vital element for breaking through this clutter.