Organic. Vegan. Cruelty-Free. The natural beauty industry is booming. According to a report by Grand View Research, Inc., the global organic personal care market size is expected to reach $25.1 billion by 2025. It is clear consumers want to buy healthier options when it comes to their daily hair, skin, nail and makeup products. How do you reach your target customer? It is through the right public relations strategy.
At Janice McCafferty PR, we have an expert team with years of experience promoting natural and ethically sourced beauty brands. For example, we work with Sundial Brands (creator of SheaMoisture, nyakio, Nubian Heritage and Madam C.J. Walker Beauty Culture) to promote awareness of their purpose driven business model called Community Commerce. With a goal to end generational cycles of poverty, the company creates opportunities for sustainable, social and economic empowerment throughout its supply chain and communities in the United States and Africa. Their focus centers around entrepreneurship, women’s empowerment, education and wellness. Additionally, Sundial Brands is currently a certified B Corp company with a Fair for Life social and fair-trade certification.
On the product side of PR, we have experience working with natural beauty brands like Balanced Guru, Osmosis Skincare, BioSilk Silk Therapy with Organic Coconut Oil, Osmosis Colour Mineral Cosmetics, nyakio and many more. Our clients have received numerous beauty awards for their sustainable efforts as well. Awards include recognition by the Prevention Natural Beauty Awards, Yoga Journal Natural Beauty Awards, Better Nutrition Best of Natural Beauty Awards and more.
With in-depth knowledge of clean ingredients and green beauty industry trends, we work with each brand to develop key messages and press releases to gain the most exposure for your products. This knowledge of natural, green beauty PR equals success for our clients.
For a free PR consultation or more information on our public relations and influencer gifting services for natural beauty brands, please send us an email at jessica@janicemccaffertypr.com.