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WHAT WE DO!

From launching worldwide publicity campaigns to creating the logistics and creative design of viral marketing efforts, Janice McCafferty Communications, Inc, is your one stop PR destination for all of your branding needs. We offer a new approach to agency life as a boutique firm providing all of the required elements of building a brand under one roof.

This comprehensive service list allows us to give each client a well-rounded experience enhanced with expert opinions and unsurpassed attention to detail.

How can we make you famous today?

CREATIVE

  • Logos/Collateral Web

    Assist with the design and creation of unique logos and website ideas to create a distinct brand image and message

  • Design/Development

    Oversee and create a website geared to increase sales and appeal to target markets

  • Brochures/Letterhead

    Provide design concepts for brochures and letterheads to enhance and secure the interest of the media

  • Myspace/Twitter/Facebook

    Generate one of a kind themes for online channels like Youtube, Facebook, and Twitter to further brand presence

OUR SERVICES

  • Publicity

    Secure unsurpassed media coverage in print, broadcast, and online media outlets to create a buzz and excitement about a brand

  • Public Relations Building Brands

    Building brands into household names

  • Crisis Management

    Offer strategic plans and messages to deliver to the media in the midst of a company crisis

  • Viral Marketing

    Generate a strong online presence to increase knowledge and sales

  • Media Kit Production

    Create a unique and uniform brand identity to be disseminated through a print and online portfolio containing photos, biographies, brochures, mission statements, and product profiles

  • Strategic PR Campaigns

    Successfully launch and introduce company, product, or person to targeted media outlets

  • Brand Development

    Create a cohesive message and direction of growth for a brand

  • Brand Maintenance

    Monitor media coverage and ensure media outlets retain a positive image of a brand

  • Product Launches

    Effectively position and introduce new products to the media on a large scale

  • Image Consulting

    Offer expert advice and commentary to create a media and consumer friendly image that attracts sales and recognition

  • Media Training

    Consult and teach clients how to interact with top editors and producers during interviews and meetings

WE ALSO DO

  • Advertising

    Securing media kits, negotiating rates and return on investment

  • Social Media Development

    Creating and maintaining Facebook, Twitter and YouTube Posts for your targeted markets

  • Reputation Management

    Assist in keeping company standards at their highest level, Crisis management and advice counseling

  • Copywriting

    Create written copy for product packaging, brochures, advertising and company announcements

  • Biographies

    Write and create biographies for all top level management, sales, marketing and artistic employees

  • Speech Writing

    Write copy, research content and create speeches for any occasion

  • Media Tours and Press Junkets

    Coordinate, plan, strategize and structure synchronized tours to deliver the highest level of exposure

  • Message Development

    Create a company's mission statement, about us content, presentations for sales meetings, internal company messaging and overall company media kit

  • Gifting suites

    Coordinate, plan and organize high level celebrity gifting suites, securing the proper amount of press exposure and celebrity photos with products and/or company representatives

  • Cross Promotional Tie Ins

    Linking to additional exposure utilizing cross promotional opportunities

EVENT COORDINATING

  • Listening Parties

    Coordinate top music media outlets for record launches

  • Movie Premieres

    Monitor events to secure invitations for talent

  • Photo Shoots

    Direct a professional photo shoot with locations, photographer, models, stylist, make-up artist and releases plus story board concepts and assist with the final selection of photos

  • Talent Escorting

    Properly represent, manage interviews and oversee any and all red carpet events

  • Red Carpet

    Plan, monitor and create red carpet events for any company, grand opening or event

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