WHAT WE DO!
From launching worldwide publicity campaigns to creating the logistics and creative design of viral marketing efforts, Janice McCafferty Communications, Inc, is your one stop PR destination for all of your branding needs. We offer a new approach to agency life as a boutique firm providing all of the required elements of building a brand under one roof.
This comprehensive service list allows us to give each client a well-rounded experience enhanced with expert opinions and unsurpassed attention to detail.
How can we make you famous today?
CREATIVE
- Logos/Collateral Web
Assist with the design and creation of unique logos and website ideas to create a distinct brand image and message
- Design/Development
Oversee and create a website geared to increase sales and appeal to target markets
- Brochures/Letterhead
Provide design concepts for brochures and letterheads to enhance and secure the interest of the media
- Myspace/Twitter/Facebook
Generate one of a kind themes for online channels like Youtube, Facebook, and Twitter to further brand presence
OUR SERVICES
- Publicity
Secure unsurpassed media coverage in print, broadcast, and online media outlets to create a buzz and excitement about a brand
- Public Relations Building Brands
Building brands into household names
- Crisis Management
Offer strategic plans and messages to deliver to the media in the midst of a company crisis
- Viral Marketing
Generate a strong online presence to increase knowledge and sales
- Media Kit Production
Create a unique and uniform brand identity to be disseminated through a print and online portfolio containing photos, biographies, brochures, mission statements, and product profiles
- Strategic PR Campaigns
Successfully launch and introduce company, product, or person to targeted media outlets
- Brand Development
Create a cohesive message and direction of growth for a brand
- Brand Maintenance
Monitor media coverage and ensure media outlets retain a positive image of a brand
- Product Launches
Effectively position and introduce new products to the media on a large scale
- Image Consulting
Offer expert advice and commentary to create a media and consumer friendly image that attracts sales and recognition
- Media Training
Consult and teach clients how to interact with top editors and producers during interviews and meetings
WE ALSO DO
- Advertising
Securing media kits, negotiating rates and return on investment
- Social Media Development
Creating and maintaining Facebook, Twitter and YouTube Posts for your targeted markets
- Reputation Management
Assist in keeping company standards at their highest level, Crisis management and advice counseling
- Copywriting
Create written copy for product packaging, brochures, advertising and company announcements
- Biographies
Write and create biographies for all top level management, sales, marketing and artistic employees
- Speech Writing
Write copy, research content and create speeches for any occasion
- Media Tours and Press Junkets
Coordinate, plan, strategize and structure synchronized tours to deliver the highest level of exposure
- Message Development
Create a company's mission statement, about us content, presentations for sales meetings, internal company messaging and overall company media kit
- Gifting suites
Coordinate, plan and organize high level celebrity gifting suites, securing the proper amount of press exposure and celebrity photos with products and/or company representatives
- Cross Promotional Tie Ins
Linking to additional exposure utilizing cross promotional opportunities
EVENT COORDINATING
- Listening Parties
Coordinate top music media outlets for record launches
- Movie Premieres
Monitor events to secure invitations for talent
- Photo Shoots
Direct a professional photo shoot with locations, photographer, models, stylist, make-up artist and releases plus story board concepts and assist with the final selection of photos
- Talent Escorting
Properly represent, manage interviews and oversee any and all red carpet events
- Red Carpet
Plan, monitor and create red carpet events for any company, grand opening or event

