Janice McCafferty Communications Beauty PR

How do you make a cosmetics line stand out to top beauty writers? It's all about the pitch

A great PR tool for beauty brands is a simple concept: recipes. This asset is even more powerful

Public relations campaigns and strategies are essential instruments for business, regardless of your niche or brand. Having a

PR is all about earned placements. To achieve this, it is not only the relationships successful PR agencies

Social media networks are doing all the hard work when it comes to digital marketing these days. So,

Embracing social media is a must for all beauty and fashion brands that need to sustain an ongoing

The relationship between a brand and their customers is always changing, but one essential characteristic has stayed the

Being able to relax is not always something one gets the chance to do easily, which is why

Conferences, fashion shows, product showcases or any other live events can play an important role in the development

Hiring a PR firm can be a challenging task, especially for those businesses that require a complex range

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