PR Archives - Janice McCafferty - Top Beauty PR Firm & PR Agency

Last year, Grand View Research announced that the global organic beauty market was likely to reach $15.98 billion

As a top beauty publicist and beauty PR guru, Janice R. McCafferty has established herself as an eminent

Meet our beauty PR guru, Jessica McCafferty. Her passion for public relations began in middle school as she

As influencer marketing has taken over, it has become extremely difficult to evaluate influencer authenticity. With a low

A beauty brand launch is incredibly difficult. There is no getting around it. The industry landscape is extremely

How do you make a skincare line stand out to top beauty editors and bloggers? It is all

There is no better way to take control of the narrative surrounding your brand than by putting the

Location. Location. Location. In real estate it’s all that matters. In Beauty PR, you’ll hear the same, but

How do you make a cosmetics line stand out to top beauty writers? It's all about the pitch

A great PR tool for beauty brands is a simple concept: recipes. This asset is even more powerful

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