PR Archives - Janice McCafferty - Top Beauty PR Firm & PR Agency

As influencer marketing has taken over, it has become extremely difficult to evaluate influencer authenticity. With a low

A beauty brand launch is incredibly difficult. There is no getting around it. The industry landscape is extremely

How do you make a skincare line stand out to top beauty editors and bloggers? It is all

There is no better way to take control of the narrative surrounding your brand than by putting the

Location. Location. Location. In real estate it’s all that matters. In Beauty PR, you’ll hear the same, but

How do you make a cosmetics line stand out to top beauty writers? It's all about the pitch

A great PR tool for beauty brands is a simple concept: recipes. This asset is even more powerful

Public relations campaigns and strategies are essential instruments for business, regardless of your niche or brand. Having a

PR is all about earned placements. To achieve this, it is not only the relationships successful PR agencies

Social media networks are doing all the hard work when it comes to digital marketing these days. So,

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