Reporters Archives - Janice McCafferty - Top Beauty PR Firm & PR Agency

In this blog post, we will discuss How To Book Desksides with Beauty Editors. What is a deskside

Are creative media mailers right for your beauty brand? Editors and bloggers receive hundreds to thousands of emails

Meet our beauty PR guru, Jessica McCafferty. Her passion for public relations began in middle school as she

A beauty brand launch is incredibly difficult. There is no getting around it. The industry landscape is extremely

How do you make a skincare line stand out to top beauty editors and bloggers? It is all

Location. Location. Location. In real estate it’s all that matters. In Beauty PR, you’ll hear the same, but

How do you make a cosmetics line stand out to top beauty writers? It's all about the pitch

Public relations campaigns and strategies are essential instruments for business, regardless of your niche or brand. Having a

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