Last year, Grand View Research announced that the global organic beauty market was likely to reach $15.98 billion by 2020, as demand for organic skincare, haircare and makeup drives consumers to look for natural and organic labels.1 As consumers get smarter about what they buy, beauty editors are doing the same. They are looking for products using less chemicals and toxins. They are also covering brands that are cruelty-free. As a result, this opens the door for green beauty brands to thrive. But, how do you make your products stand out? As a top beauty public relations agency, we have the best PR ideas for natural beauty brands to try right now.
Are you thinking of hiring a beauty PR agency for your company? Please contact us with any additional questions you may have. We would love to help you with your natural beauty brand.
- Create DIY Recipes
Are you an organic spa, salon, hairstylist or esthetician? Or, are you a green and natural beauty brand with product staples like body butters, lotions, soaps and essential oils? If the answer is yes, one of the best PR ideas involves DIY recipes. Beauty editors love when brands can supply content like this.
Salons and spas can use the recipes to push their knowledge and staff. On the other hand, natural beauty brands can promote key products by showing how they can be important ingredients in making your own beauty products.
You can read more about this in our blog post – Why DIY Recipes Are Great PR Tools for Beauty Brands
- Embrace Eco Friendly Holidays
Beauty writers love trending topics. They love it even more when brands can tie their products into them. This includes seasonal pitches or celebrating important holidays. As a natural beauty brand, there are great options to choose from including eco-friendly holidays like:
- Earth Day – April 22nd
- World Oceans Day – June 8th
- World Animal Day – October 4th
- World Vegan Day – November 1st
Besides creating a press release, a great PR idea is a mailing. You can send writers a memorable gift in the mail with a cute card or even mini gifts that fit the theme.
- Focus on Ingredients
Do you have unique or alluring ingredients in your organic, vegan and natural beauty products? Use this to your advantage! Beauty bloggers will be more inclined to write about your line if you can share this information and explain why the ingredients are beneficial.
For example, our client Elina Organics recently launched a new natural beauty product – The Elina Organics Skin Renewing Oil Blend. We focused our press release on the line’s luxurious sounding ingredients to attract interest from beauty writers. We shared how each bottle is handmade with organic, cold pressed sea buckthorn oil, rose hips and white truffle oil.
In addition to sharing the full ingredient deck, we promoted that the line is 100% Transdermal, Organic, Fresh, Handmade, and Cruelty-Free. This product was also free of Artificial Fragrances, Synthetic Chemicals, Toxic Preservatives, Artificial Dyes, Parabens, Gluten, Dairy, and Soy.
Focusing your PR ideas on features like this can create a lasting impact and boost the number of media mentions your natural beauty brand receives.