Holiday gift guides are a top beauty PR strategy and tool for brands to utilize. Editors, writers and bloggers love to write stories about seasonal trends. Whether it is for Christmas or even Mother’s Day, all of the top media outlets will create gift guides for popular holidays throughout the year. Janice McCafferty PR is known for our great gift guide submissions. We create special PR pitches to make our clients stand out. This is an extremely important part of being selected for the guides. How do we accomplish this? The pitches and product descriptions need to be customized to fit the exact holiday. Below, we share an example of how we pitched a few of our clients’ products for Valentine’s Day.
Are you a beauty brand looking for help with holiday gift guides or new ways to connect with beauty writers and bloggers? Please contact us with any additional questions you may have. We would love to help you with your hair, makeup or skincare brand.
Roses are one of the most popular flowers for Valentine’s and a symbol of “love”. This 6 product collection from CHI uses Rose Hip Oil, allowing for moisturization of the hair while keeping the cuticle closed, locking in hair color with shine.
Love is in the air and your eyes! Toast to Valentine’s with this shimmering shadow in the drink of the day: pink champagne.
For hair as dazzling as diamonds, use this unique weightless finishing spray to add incredible, instant shine to your Valentine’s hairstyle. It also controls frizz and provides hair with UV protection. Bonus? Mist it over your arms and legs for shimmering skin too!
Prep skin before your makeup with this ultra-hydrating sheet mask from Seoul. Its firming formula promotes the feel of increased collagen, replaces skin’s moisture, and improves the overall look of the complexion. Skin is left feeling softer, smoother, and more hydrated