As a top beauty publicist and beauty PR guru, Janice R. McCafferty has established herself as an eminent and award-winning public relations consultant. In addition to a successful PR career, she holds a current cosmetology license in Illinois with the ability to practice hair, skin and nails. In her early career, she worked as an apprentice/stylist for Elizabeth Arden and The Bonwit Teller Salon.
She also served a 2-year term as President of Cosmetologists Chicago in addition to serving as an active board member for over 18 years. During this time, her board duties were committee chairman of Public Relations, By-Laws and Finance. She assisted with bringing the “Look Good Feel Better” program to life.
Janice also worked at Pivot Point International Academy, heading up their global advanced training center as well as the Helene Curtis testing salon. There, she worked closely with chemists to develop new products.
Janice was nominated by “Today’s Chicago Woman” as one of the top 100 women to watch for in business and awarded “Affiliate President” by the Illinois Cosmetology Association for 2 consecutive years. Additionally, she has won several Trumpet Awards from the Publicity Club of Chicago. Outside of PR, she volunteers her time and experience to help numerous causes for children and raising funds for breast cancer research.
As a highly motivated and diverse beauty publicist, her first concern is her client’s goals and media needs. Janice is known for being sincere, professional, heartfelt and innovative. She upholds a high standard of integrity in handling the media, clients, celebrities and industry professionals. Her true compassion and sincerity let her stand tall among her peers.
“No client wants to be the best kept secret.”
Specialties: Public Relations, Media Relations, Branding and Identity, Events, Copywriting, Product Launches, Campaigns, Retail Support, Marketing, B2B, B2C, Strategic Planning, Brand Development, Brand Maintenance, Image Consulting, Media Training, Copywriting, Reputation Management, Biography Development, and more.