Celebrity Branding

Retail
Janice McCafferty PR is an award winning PR agency. Janice McCafferty PR services clients across the nation with a local presence & the strongest media connections in the top three markets in the United States.
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Celebrity Branding, Janice McCafferty PR holds the connections to Hollywood’s most sought after TV, movie, sports, reality and entertainment stars. Our clients have experienced tremendous success with top celebrities using their products and attending their red carpet events. Celebrities, from the clothes they wear to the cars they drive, always impress and sway the consumer. Famous personalities are a major influence for our lifestyles so we always read the news and look to the media to let us know what products they use and love. Studies show celebrity branding usually influences higher sales because people enjoy adapting elements from a famous person’s lifestyle into their own. Now, we can do this for you.

We hold a track record for successfully aligning your brand and products with top partnerships ranging from celebrity nutritionists, fashion stylists, makeup artists, chefs, personal trainers, plastic surgeons, hairstylists, doctors, and more to landing deals with actual celebrity personas. This allows us to perfectly line up a particular star with your brand to ensure high levels of exposure on a press and sales side.

For example, Janice McCafferty PR worked alongside award winning actress Kate Hudson during her work and support for the wildlife conservation charity WildAid. As designated the Director of Communications, we created a campaign to support animal rights advocacy and bring it to the world’s attention, while raising money for this non-profit focused on reducing the demand for endangered species products. We conducted a satellite media tour to ensure TV coverage in the top cities across the United States while securing key TV spots on Access Hollywood and CBS’s The Early Show in addition to the thousands of print and online articles.

Janice McCafferty Public Relations can also be of assistance in negotiating, producing and strategizing a custom celebrity branding campaign.