Janice McCafferty PR is an expert source for event planning, creation, and marketing using strategies like desk sides, media previews, red carpet events, fashion shows, fundraisers, gifting suites and VIP parties to enhance our day to day public relations efforts. Our team works with the client on all details of the event from securing sponsors and gift bags items to day of logistics. Our strong media connections in Chicago, New York and Los Angeles allow us to bring the top media in attendance to cover your next company party, launch, corporate conference, or opening.
For example, Janice McCafferty PR was assigned the task of creating a luxury celebrity beauty experience for The Oscars in Los Angeles. In order to break through the clutter of other companies attending the top gifting suites in Hollywood, we decided to think out of the box and do something no other beauty brand had done before.
We brought the unique idea to beauty brand giant CHI (Farouk Systems) for the creation of the world’s first diamond encrusted flat iron. Coined as “The Million Dollar Diamond CHI Iron”, this one-of-a-kind tool, contained over 6,800, 3pt. flawless non-conflict diamonds set on an 18 karat gold casing. As a fully working hot tool, this iron was then used to style the tresses of celebrities like Stacy Keibler, Nikki Reed, Kathy Hilton, and more during The Academy Awards. We also came up with the idea of mixing diamond dust with the company’s award winning BioSilk Silk Therapy treatment product to further enhance the client request of a unique Oscar-worthy beauty moment. Our client was able to add sparkle and shine to hair like never before, leading to millions of media impressions for the brand in the form of TV, print, radio, and online including a special on E! Online.