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Janice McCafferty - Top Beauty PR Firm & PR Agency

Public relations campaigns and strategies are essential instruments for business, regardless of your niche or brand. Having a good PR campaign can certainly make up for the fact that you do not have enough money to invest in an expensive digital advertising strategy or for the fact that you are still new in the industry.

One of the most important parts of conducting a successful PR campaign for your brand is to have a good media relationship with industry reporters. But unfortunately many businesses are a bit afraid of media people and keep them at arm’s length. If you want to improve the relationship that your brand has with industry reports and have a more meaningful grasp of the importance of media check out these fundamental suggestions:

1. Introduce Yourself to Editors and Reporters

If you are just starting fresh in terms of building a relationship with industry reports, the first step that you need to take is to introduce yourself to editors, reporters and other media professionals. Remember that doing so in a professional yet friendly manner will go a long way when it comes having a good relationship with the press. This can help you and your brand in the future. First impressions do count. But so do the ones after. Always be quick to answer and a reliable resource for content. Many times members of the media need images, quotes or products on a deadline. If you can be fast to provide what they need, these influencers will keep coming back to you.

2. Stay Up to Date with the Needs of the Media

Overcoming the fear of press is mandatory if you want to develop a strong partnership. This means you must stay up to date with their needs and offer reporters, bloggers and producers what they are looking for. Knowing how to do this without giving out crucial information or jeopardizing the reputation of your brand can be quite tricky. This is exactly why it is best to leave the strategy crafting in the hands of your PR people; they will know exactly how to handle it.

3. Accept Interviews

Most businesses are turning to online media, blogging platforms and social media for attention. While it is true that the online environment has captured a great deal of the attention that was once offered to traditional media channels, that does not mean that you need to ignore all requests coming from reporters. Accepting interviews and features pieces about your company will not only help you put your business on the map, but will also contribute to maintaining a good relationship with some of the most influential people in your field.

4. Be Fair and Professional in the Case of Misunderstandings

If you are having problems with a reporter or a media professional, the worst thing you can do is act unfairly and trash the publication or the reporter online or at industry get-togethers. Acting fair and professional will save you a lot of trouble in the long run and will save your business from being singled out as the brand that reacted poorly towards the press. You also need to know how to properly handle yourself when corrections are needed.

If you want to develop a relationship with journalists, bloggers or TV producers or need to improve your current liaisons, don’t hesitate in contacting us at We can further discuss your situation and the strategies that best work for your brand.