When a hair care brand launches, it is important to choose the right public relations partner that specializes in hair care PR. Your debut needs to be perfect. At Janice McCafferty PR, we have become experts at launching and introducing hair care products to top beauty editors, influencers, writers and producers. To ensure your brand makes the biggest impact, we work with your company to go over your ingredients, packaging and overall brand story. Through research of industry trends and identifying your top competitors, we then pinpoint the best angle to tell your story to the beauty world. As an added bonus, Janice McCafferty herself is a licensed hairdresser, esthetician, nail tech and makeup artist. She has also worked in product development at Helene Curtis, collaborating with chemists to create products. This background helps us to understand your brand better and ensure the right messages are delivered.
Today, hair care products have evolved beyond traditional options like shampoo and conditioner. They now encompass solutions for every hair type, length, density, condition and desired result. Haircare also comes in categories like natural, organic, scented, unscented, paraben-free, sulfate-free and more. They are even more varieties targeted for men, for women and for children. The list is endless.
Heated styling tools also took precedence in our beauty routines. Created by scientists, hair stylists and entrepreneurs, companies always launching something better, faster, hotter, bigger, quieter and so on. One of our longstanding clients, Farouk Systems, Inc., was one of the first to introduce a ceramic flat iron. Known as the CHI Ceramic Flat Iron, it straightened hair without damage. Janice McCafferty PR was responsible for its launch into the market, winning countless awards and appearing in every major publication worldwide. Beauty editors would say, “Did you CHI today?”.
For a free PR consultation or more information on our public relations and influencer gifting services for hair care products (professional or consumer), please send us an email at jessica@janicemccaffertypr.com.