The demand for skincare is growing. According to reports, the global cosmetic market is estimated to reach $675 billion by 2020. Of all products, skin care will have the highest market share.
Clear, healthy skin is not only a top priority for women of all ages but now men are key consumers in the skincare industry. Products go beyond typical categories like anti-aging or acne, now covering all facets of skin health topically and internally. Whether it is a new face mask or an all-natural hemp-based skincare line, new innovations are arriving each day.
When a skincare brand launches or chooses to create a new marketing strategy, it is important to choose the right public relations partner. Your plan needs to be perfect. At Janice McCafferty PR, we have become experts at launching and introducing skin care products to top beauty editors, influencers, writers and producers. To ensure your brand makes the biggest impact, we work with your company to go over your ingredients, packaging and overall brand story. Through research of industry trends and identifying your top competitors, we then pinpoint the best angle to tell your story to the beauty world. As an added bonus, Janice McCafferty herself is a licensed hairdresser, esthetician, nail tech and makeup artist. This background helps us to understand your brand better and ensure the right messages are delivered.
We have worked with companies like Osmosis Pür Medical Skincare, Miss Spa, Vitabrid, nyakio, Balanced Guru, The Gnarly Whale, Dermatude (The Facelift Alternative) and more. Our work includes promoting brands in the professional salon and spa industries as well as consumer facing launches in Ulta Beauty, Urban Outfitters, Target, and Walmart.
For a free PR consultation or more information on our public relations and influencer gifting services for skincare products (professional or consumer), please send us an email at jessica@janicemccaffertypr.com.