Award-Winning Beauty PR Firm Headquartered in Chicago
Janice McCafferty Public Relations is an award-winning beauty PR firm headquartered in Chicago and representing beauty brands throughout the United States and internationally.
For more than three decades, our agency has specialized exclusively in the beauty industry, developing strategic public relations campaigns for established and emerging haircare, skincare, makeup, beauty tool and personal care brands. While Chicago is our home, our work is national in scope.
We connect beauty brands with influential editors, writers, producers and industry professionals across the country, helping our clients earn meaningful visibility in leading national beauty, lifestyle, business, trade and broadcast media.
Chicago-Based with National Beauty Industry Reach
Chicago provides a powerful home base for our nationally focused beauty PR agency. The surrounding area is home to the corporate headquarters of major beauty retailers, including Ulta Beauty and Walgreens, and is centrally located for working with brands, retailers and media professionals throughout the United States.
We understand how national beauty media operates, what editors need from brands and how to identify the product stories, launches, ingredients, trends and timely opportunities most likely to capture editorial attention.
We work with both U.S.-based and international beauty companies seeking experienced public relations representation within the United States.
For international brands, we help translate global product stories into messaging that resonates with American editors and consumers. For established national brands, we identify new ways to keep products relevant through launches, trends, seasonal opportunities, awards and ongoing media outreach.
Our work is personalized, strategic and focused on earned media. We do not rely on a one-size-fits-all approach. Every brand receives a public relations strategy informed by its goals, product strengths, retail presence and position within the beauty market.
Whether your company is based in Chicago, elsewhere in the United States or overseas, Janice McCafferty Public Relations offers the beauty industry experience and national media relationships needed to introduce your products to the U.S. market.
Contact us to learn more about our beauty public relations services and how we help beauty brands earn national media attention.
Client Case Study:
Chicago’s George the salon’s Cashmere Blowout
George the Salon, a prominent celebrity salon in the heart of Chicago’s Gold Coast neighborhood, decided to add a new professional hair care line to their retail shelves and for use by stylists in the summer of 2013. George Gonzalez, owner of George the salon, tasked Janice McCafferty PR to take advantage of the situation to help garner media attention and boost appointment bookings.
Learn More