We Are Beauty PR
From consumer facing makeup lines to salon centric haircare brands, we know how to promote and deliver your story to all facets of the media, covering both trade, consumer and influencer outlets. Our Beauty PR clients appear on prestigious outlets like NBC’s The Today Show, The New York Times, PopSugar, Refinery29, WWD, Modern Salon, InStyle, Bustle, NewBeauty, Inc., American Salon, Nylon, Allure, Vogue, The Ellen Show and much more.
Our press work also expands into building and supporting client/retailer relationships with major players like Sephora, Barneys New York, Ulta Beauty, Walgreens, CVS, RiteAid, QVC, HSN, BSG, Loxabeauty.com, Target, Walmart, Amazon and countless others.
We Are Beauty PR Specialists.
TRADITIONAL PUBLIC RELATIONS
Promote your company to the top print, online and broadcast media outlets covering beauty, grooming and wellness. Depending on your distribution, daily outreach and pitching will be customized to cover both trade and consumer publications..
INFLUENCER RELATIONS & GIFTING
Place your products in the hands of top beauty influencers on Facebook and Instagram. Reaching the mico-influencer and the macro-influencer, we strategically work with top creators to produce flatlays, boomerangs, stories and videos incorporating your brand.
PRODUCT & BRAND LAUNCHES
Solidify a cohesive launch strategy to debut a new beauty brand, product or service. We work with beauty companies to create newsworthy and unforgettable launches. You only have one chance to make a first impression and we ensure your company breaks through the clutter. Experience includes launching North American brands and international lines coming to the USA for the first time.
PRESS RELEASE DEVELOPMENT & DISTRIBUTION
Create original and eye-catching releases to garner maximum media exposure. Utilizing our background in journalism, we are known for delivering fresh content and creative release ideas to our thousands of media contacts.
EVENT & MEDIA ACTIVATIONS
Produce one of a kind experiences for beauty writers, influencers and producers. We are an expert source for event planning using strategies like desk sides, media previews, red carpet activations, fashion shows, fundraisers, trade shows, gifting suites and VIP parties to enhance our day to day public relations efforts.
Establish key messaging for your company and products. We work with your internal team to create a distinct brand culture and mission.
MEDIA MAILERS & MAILINGS
Reach media on a personal level with creative mailers featuring your products and services. We assemble memorable, customized boxes shipped straight to key editors, bloggers, freelance writers and TV producers to generate brand recognition and coverage.
BEAUTY AWARD SUBMISSIONS
Submit your products for the nation’s top beauty awards. We work with all of the major publications to ensure your products are entered into the industry’s most prestigious competitions. Opportunities include Allure Best of Beauty Awards, Oprah’s Beauty O-Wards, SELF-Approved Beauty Awards, Glamour Beauty Awards and more.