We Are Beauty PR
From consumer-facing makeup lines to salon-centric haircare brands, Janice McCafferty PR knows how to effectively promote and tell your brand’s story across every media platform. We ensure your brand reaches the right audience through a strategic mix of trade, consumer, and influencer outlets.
Our beauty PR clients regularly appear on prestigious outlets such as NBC’s The Today Show, The New York Times, PopSugar, Refinery29, WWD, Modern Salon, InStyle, Bustle, NewBeauty, Inc., American Salon, Nylon, Allure, Vogue, Good Morning America, and many more. With our expert media relations, we secure high-impact placements that elevate your brand’s visibility and credibility.
In addition to consumer and media outreach, we also specialize in building and nurturing client/retailer relationships with industry giants such as Sephora, Ulta Beauty, Walgreens, CVS, RiteAid, QVC, HSN, BSG, Target, Walmart, Amazon, Soko Glam, and more. We work diligently to strengthen your brand’s presence with these major retail partners, ensuring sustained growth and visibility.
We Are Beauty PR Specialists.
TRADITIONAL PUBLIC RELATIONS
Promote your company to the top print, online and broadcast media outlets covering beauty, grooming and wellness. Depending on your distribution, daily outreach and pitching will be customized to cover both trade and consumer publications..
PRODUCT & BRAND LAUNCHES
Solidify a cohesive launch strategy to debut a new beauty brand, product or service. We work with beauty companies to create newsworthy and unforgettable launches. You only have one chance to make a first impression and we ensure your company breaks through the clutter. Experience includes launching North American brands and international lines coming to the USA for the first time.
PRESS RELEASE DEVELOPMENT & DISTRIBUTION
Create original and eye-catching releases to garner maximum media exposure. Utilizing our background in journalism, we are known for delivering fresh content and creative release ideas to our thousands of media contacts.
EVENT & MEDIA ACTIVATIONS
Produce one of a kind experiences for beauty writers, influencers and producers. We are an expert source for event planning using strategies like desk sides, media previews, red carpet activations, fashion shows, fundraisers, trade shows, gifting suites and VIP parties to enhance our day to day public relations efforts.
BRAND DEVELOPMENT
Establish key messaging for your company and products. We work with your internal team to create a distinct brand culture and mission.
MEDIA MAILERS & MAILINGS
Reach media on a personal level with creative mailers featuring your products and services. We assemble memorable, customized boxes shipped straight to key editors, bloggers, freelance writers and TV producers to generate brand recognition and coverage.
BEAUTY AWARD SUBMISSIONS
Submit your products for the nation’s top beauty awards. We work with all of the major publications to ensure your products are entered into the industry’s most prestigious competitions. Opportunities include Allure Best of Beauty Awards, Oprah’s Beauty O-Wards, SELF-Approved Beauty Awards, Glamour Beauty Awards and more.
Top PR Firm and Influencer Gifting Agency for Beauty Brands
JMC services clients coast to coast including the three major beauty industry centers.
Chicago
New York
