dearcloud™ Brings FDA-Certified Korean Sun Care to Ulta Beauty with New Body Sunscreens
Born from a team of passionate AAPI-founded beauty industry experts, dearcloud™
ANUA Becomes Ulta Beauty’s #1 K-Beauty Brand
ANUA, the rising star of Korean skincare, has officially claimed the
milk_shake Brings Red Carpet Glamour to the 2025 Oscars
The 2025 Oscars were a night to remember, and milk_shake haircare
How TikTok Virality Impacts Traditional PR for Beauty Brands
In the ever-evolving beauty industry, TikTok has become a game-changer, turning
TIRTIR Launches Water Mellow Lip Balms on Amazon
TIRTIR is thrilled to announce the U.S. launch of its highly
Microbiome Friendly Vitamin C is Here!
As microbiome skincare takes center stage as one of 2025’s most
CHI & BioSilk Named Among the Greatest Hair Products of All Time by WWD
We’re in the business of building beauty legends, and today, we’re
Allure Picks milk_shake as the Best Overall Leave-In Conditioner—Here’s Why You Need It
Big news for haircare lovers! milk_shake's iconic leave in conditioner has
dearcloud™ is Changing the Acne Game—One Adorable Pimple Patch at a Time
Say goodbye to boring pimple patches! dearcloud™ is here to revolutionize
Why Affiliate Marketing Is Essential to Beauty PR
In today’s media landscape, traditional beauty PR and affiliate marketing are