Who do we work with?
As one of the leading beauty PR agencies in the United States, Janice McCafferty PR is a women-owned firm that specializes in elevating brands across every category of the beauty industry. Our award-winning expertise spans haircare, skincare, makeup, beauty tools, body care, supplements, and nail products. We represent brands at every stage of growth—from innovative indie startups to globally recognized, celebrity-endorsed lines. With decades of experience, we craft tailored strategies that amplify brand visibility, secure top-tier media placements, and drive consumer engagement.
Our firm has worked with brands like CHI, BioSilk, ANUA, TIRTIR, Mielle Organics, Banila Co, VT Cosmetics and more. To view all past and current clients, please click here.
How are we different?
We understand the ins and outs of the ever-evolving beauty industry. Our founder and CEO, Janice McCafferty, brings a wealth of expertise as a licensed hairstylist, esthetician, and nail technician, providing us with a unique perspective on the needs of beauty brands. This hands-on experience allows us to offer a one-of-a-kind approach that truly serves your brand’s goals.
Jessica McCafferty, Co-Founder of Janice McCafferty PR, brings a lifelong passion for beauty and storytelling to the agency’s mission. Raised in the world of public relations, Jessica was introduced to the beauty industry from an early age by Janice. While Janice offers licensed expertise behind the chair, Jessica contributes a modern editorial edge, having been a published writer in national outlets since the age of 13. With her sharp eye for media trends and deep understanding of what resonates with both consumers and editors, Jessica helps drive innovative strategies that position beauty brands for lasting success.
As a women-owned and family-operated business, Janice McCafferty PR is built on trust, passion, and personal connection. We take pride in fostering strong relationships with our clients, allowing us to deliver dedicated, hands-on service rooted in real beauty expertise. Your success is our success, and we are committed to helping you achieve lasting impact in the beauty industry.
How we can help your brand?
Whether you’re launching a new product or giving your current PR and influencer initiatives a complete makeover, Janice McCafferty PR is here to help you achieve your goals. We work with both emerging and established beauty brands to create tailored strategies that deliver results.
With our strong relationships with top beauty editors, bloggers, influencers, and producers, we ensure your brand receives daily outreach and consistent coverage across the industry’s most influential media outlets. From product launches to influencer partnerships, we make sure your brand gets the attention it deserves.
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