Who do we work with?
As one of the leading beauty PR agencies in the United States, Janice McCafferty PR specializes in elevating brands across every category of the beauty industry. Our expertise spans haircare, skincare, makeup, beauty tools, body care, supplements, and nail products. We represent brands at every stage of growth—from innovative indie startups to globally recognized, celebrity-endorsed lines. With decades of experience, we craft tailored strategies that amplify brand visibility, secure top-tier media placements, and drive consumer engagement.
How are we different?
At Janice McCafferty PR, we offer more than just traditional beauty PR services. Founder and CEO, Janice McCafferty, is not only a licensed hairstylist but also a certified esthetician and nail technician. This unique combination of expertise gives us a deep, firsthand understanding of beauty products, ingredients, and techniques, setting us apart from other PR agencies in the industry. We know what works—both for professional and consumer markets.
With over 35 years of experience, we have built strong, lasting relationships with top beauty editors, bloggers, and producers. Our extensive network ensures daily media outreach and consistent coverage for your brand across the most influential beauty and lifestyle platforms—both traditional and social.
In addition to working across all major beauty categories, we also specialize in niche segments, including k-beauty, green beauty, cruelty-free beauty, organic beauty, natural beauty, and vegan beauty. We’re passionate about helping brands in these emerging markets reach their full potential and connect with their target audiences.
How we can help your brand?
Whether you’re launching a new product or giving your current PR and influencer initiatives a complete makeover, Janice McCafferty PR is here to help you achieve your goals. We work with both emerging and established beauty brands to create tailored strategies that deliver results.
With our strong relationships with top beauty editors, bloggers, influencers, and producers, we ensure your brand receives daily outreach and consistent coverage across the industry’s most influential media outlets. From product launches to influencer partnerships, we make sure your brand gets the attention it deserves.
-
ANUA Launches PDRN Hyaluronic Capsule 100 Serum
Created by one of the fastest growing k-beauty brands,
-
Why Media Outlets Prefer Linking to Amazon Over Other Retailers
Ever wondered why so many articles about beauty products
-
milk_shake®’s Iconic incredible milk Welcomes Two New Powerhouse Haircare Products to Namesake Line
It all began with milk_shake®’s incredible milk, the leave-in
Top PR Firm for Beauty Brands
Plan your next beauty event in the heart of the action – NYC, LA, Chicago, Miami & more.
Chicago
New York
