When launching a new beauty brand, choosing the right haircare PR agency is crucial. You need a partner who understands the beauty industry inside and out—especially when it comes to hair. At Janice McCafferty PR, we specialize in haircare public relations, with a proven track record of helping brands successfully launch shampoos, conditioners, treatments, scalp care, and professional salon tools into the U.S. market.
Our team knows how to position your products for maximum exposure—connecting your brand with top beauty editors, influencers, TV producers, and celebrity stylists. Whether you’re launching a clean haircare line, expanding your pro tool range, or introducing a new hair growth innovation, we help craft your brand story, highlight your key ingredients, and identify the strongest PR angles to beat your competition.
We’ve worked across every major haircare category—including sulfate-free, color-safe, vegan, textured haircare, children’s lines, and premium men’s grooming. Our PR strategies are data-driven and customized to boost visibility on Amazon, Ulta, Sephora, Target, and other key retail platforms.
What sets us apart? Our founder, Janice McCafferty, is a licensed cosmetologist and former product developer at Helene Curtis, with firsthand experience in formulation, packaging, and professional styling. Her hands-on industry background ensures your brand is not only seen—but understood.
We’ve launched some of the most iconic haircare products and tools, including the original CHI Ceramic Flat Iron, and work with best-selling brands like BioSilk, Mielle Organics, SUTRA, Boldify, VOLOOM, oVertone, Viviscal, Mayvenn and more.
Ready to elevate your next launch? Work with a beauty PR firm that knows the haircare space from root to tip.
For a free PR consultation or more information on our public relations and influencer gifting services for hair care products (professional or consumer), please contact us today or send us an email at jessica@janicemccaffertypr.com.