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k-beauty Public Relations

K-beauty products are known for their eye-catching packaging, innovative ingredients and standout product names. As a result, the demand for and popularity of Korean beauty continues to grow across the USA.

As newspaper articles point out, “…there’s no need to jet set across the globe to shop for these products in stores. More and more Western retailers are joining the K-Beauty bandwagon and have started stocking them.”

When a k-beauty hair, skin or makeup line enters into the United States for the first time, it is important to choose the right public relations partner. Your debut needs to be perfect. At Janice McCafferty PR, we have become experts at launching and introducing k-beauty products to top beauty editors, influencers, writers and producers. To ensure your brand makes the biggest impact, we work with your company to go over your ingredients, packaging and overall brand story. Through research of industry trends and identifying your top competitors, we then pinpoint the best angle to tell your story to the beauty world.

For example, Janice McCafferty PR successfully launched Vitabrid C12 in the US market.  Designed by Hyundai IBT, Vitabrid hair and skincare products deliver a proprietary new form of active, stabilized Vitamin C into the skin for 12-hours. We positioned the brand as a 1st in the industry because of this, with press releases focusing on the brand’s never before seen technology.

The products received top features by Vogue, The New York Times, InStyle, Refinery29, PopSugar, Nylon, Women’s Health, People, Shape, Bustle, HelloGiggles and countless more. The full case study of the launch can be read via Vitabrid C12 continues to receive a plethora of press placements each month for existing SKU’s and new launches.

For a free PR consultation or more information on our public relations and influencer gifting services for Korean beauty brands, please send us an email at