If you’ve scrolled through Instagram, TikTok, YouTube, or Pinterest lately, one thing is clear—makeup dominates beauty content. From viral foundation tutorials and lipstick swatches to eyeshadow transformations and highlighter hacks, cosmetics continue to lead the way across social platforms.
The power of makeup goes far beyond social media. Top beauty editors, digital writers, and bloggers are constantly searching for the next must-have product to share with their audiences. With thousands of makeup brands competing for attention, you need more than a good product—you need the right makeup PR agency to break through the noise.
At Janice McCafferty PR, we specialize in cosmetics public relations and have decades of experience helping makeup brands get noticed. We create targeted PR campaigns that earn press coverage in top beauty magazines, digital publications, TV shows, and influencer feeds. Whether you’re launching a new lipstick collection, clean beauty line, or inclusive foundation range, we provide strategic launch support for makeup brands that drives real results.
As one of the top beauty PR firms in the U.S., we’ve represented high-profile brands like TIRTIR, dearcloud, Makeup Revolution, VASANTI, Osmosis Colour Mineral Cosmetics, Nuest Cosmetics, and Cherry Blooms. We were proud to launch Makeup Revolution at Ulta Beauty—a major U.S. retail debut for the beloved British brand.
Our PR strategies focus on building brand awareness, increasing buzz, and securing media coverage for cosmetic products that matter. If you’re looking for a trusted partner to elevate your makeup brand, we’re ready to deliver.
For a free PR consultation or more information on our public relations and influencer gifting services for makeup and cosmetics brands, please contact us or send us an email at jessica@janicemccaffertypr.com. We’d love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your brand goals.