At Janice McCafferty PR, we specialize in natural beauty PR for brands that are organic, vegan, cruelty-free, and clean. With the natural beauty industry booming, consumers are actively searching for safer, sustainable alternatives in their haircare, skincare, makeup, and personal care routines. But how do you stand out in a saturated market? The answer is through strategic public relations campaigns that authentically share your brand story, purpose, and ingredients.
Our team has decades of experience securing major media placements and building awareness for eco-friendly, ethically sourced, and green beauty brands. One standout client was Sundial Brands—creator of SheaMoisture, nyakio, Nubian Heritage, and Madam C.J. Walker Beauty Culture. We helped amplify their Community Commerce business model, rooted in social impact, sustainability, and women’s empowerment. Sundial was a certified B Corp and Fair for Life brand with a mission to end generational poverty through education, entrepreneurship, and ethical sourcing.
On the product side, we’ve led successful PR campaigns for brands like Mielle Organics, HH Science, dearcloud, Balanced Guru, Osmosis Skincare, Osmosis Colour Mineral Cosmetics, and BioSilk Silk Therapy with Natural Coconut Oil. Many of these clean beauty brands have earned industry recognition, including top beauty awards.
Whether you’re focused on plant-based ingredients, non-toxic formulations, or sustainable packaging, we understand the nuances of this market. From expert messaging to award submissions and editor outreach, our tailored campaigns help natural beauty brands gain national media attention and credibility.
Let us help your clean beauty brand shine. Partner with a natural beauty PR firm that speaks your language—and gets results.
For a free PR consultation or more information on our public relations and influencer gifting services for natural beauty brands, please contact us or send us an email at jessica@janicemccaffertypr.com. We’d love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your brand goals.