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Janice McCafferty - Top Beauty PR Firm & PR Agency

Whether you are a business owner looking for investors, an author looking for a publishing house or an artist looking to display your works, you will be face-to-face with the need to pitch yourself or your work, at least once in your lifetime. People usually get nervous when it comes to delivering pitches, and this is one of the most common reasons for not obtaining the desired outcome.

There’s more to pitching than standing in front of an important person, and trying to convince them to endorse your business; you might not think it, but everything counts, from the way you present yourself, to the way you present your business. So what are the best things to keep in mind when delivering a pitch? Here are the most important three steps that can open that much-desired door for you:

Be Presentable and Friendly!
This is one of the most conspicuous steps for a stellar pitch, but also one of the most misinterpreted. It is not about changing your style, or changing the idea or look of your business or product, it is about showing that you care enough to look presentable. Remember that you are face-to-face with people that know nothing or very little about you, in which case, appearance does matter. Also, remember to be friendly, confident, and always look the person you are addressing in the eyes. A little effort can go a long way!

Think about Everything
It sounds a little scary, doesn’t it? Take a pen and paper and try to make sure that you have covered all the important grounds of your business in the pitch, from your educational background to where do you see your business in a few years, and after a few successful investments. It is important to show your interviewer that you are serious about your projects, and that you see yourself moving forward. Also, a little tip that will help you a lot: think about possible questions that might come after your presentation. It will give you more confidence to see that you can anticipate what’s coming, and it will offer your interlocutors the chance to see that you have everything covered.

Less is More
Don’t be surprised by the fact that this popular saying also applies to delivering pitches. Most of the times, you will have ten to twenty minutes, even less, to deliver your pitch; complicating your work with high-maintenance presentations and time-consuming flyers will cost you a lot. You will end up with an unfinished pitch, and the investor will be left without a clear idea about you and your work. Keep it simple and to the point, your chances of walking out smiling will significantly increase!

If you are struggling to put together a presentation, don’t hesitate to contact us, we will be more than happy to help you with advice and insights on mastering the delivery of a stellar pitch. And remember, you are the creator of your own paths in life, so choose wisely, and never give up! It might not work out from the first try, but giving up is not an option.

We are more than happy to discuss anything related to the PR world with you. Just send a message to

Janice McCafferty PR