Today’s skincare PR market is more competitive than ever. From clean beauty and derm-backed formulas to K-beauty trends and clinical-grade solutions, editors and consumers are more ingredient-savvy and results-driven. Whether your brand specializes in acne treatments, anti-aging serums, face masks, or barrier-boosting moisturizers, strategic public relations is key to standing out.
At Janice McCafferty PR, we specialize in skincare PR and beauty media strategy that generates buzz and boosts credibility. As a leading skincare PR agency in the U.S., we help brands secure top-tier placements in Allure, Vogue, Byrdie, ELLE, Harper’s Bazaar, and more.
We go far beyond the press release. Our team collaborates closely with your brand to analyze hero ingredients, packaging, clinical claims, and your brand’s origin story. We identify timely skincare trends, competitor benchmarks, and the strongest editorial angles to get your products featured in beauty media and seen by your ideal customer.
With decades of hands-on beauty industry experience, Janice McCafferty herself is a licensed esthetician, hairdresser, nail technician, and makeup artist—offering a 360-degree understanding of what beauty editors, influencers, and buyers look for.
Our skincare PR clients have included ANUA, TIRTIR, Avarelle, FaceTory, The A Method by Tina Alster M.D., HH Science, Osmosis Pür Medical Skincare, Miss Spa, Vitabrid C12, and more. We support both professional skincare brands and consumer-facing launches at top retailers like Ulta Beauty, Target, Walmart, Sephora, and Urban Outfitters.
If you’re ready to elevate your skincare brand and generate powerful earned media, contact us today to learn how our beauty PR experts can support your growth.
For a free PR consultation or more information on our public relations and influencer gifting services for skincare products (professional or consumer), please contact us or send us an email at jessica@janicemccaffertypr.com. We’d love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your brand goals.