VT Cosmetics Launches K-Beauty Innovation ‘REEDLE SHOT’ at Ulta Beauty
VT Cosmetics, the viral K-beauty brand behind “Microneedling in a Bottle,” is making its official U.S. in-store debut
We Are The Beauty PR Firm Behind Amazon Prime Day’s Hottest Products
At Janice McCafferty PR, we don’t just react to retail moments
ANUA Expands Viral Skincare Line with New Toner Pads Inspired by Their Best-Selling Serums
Created by one of the fastest growing k-beauty brands, ANUA is expanding its cult-favorite lineup with the launch
BOLDIFY’s Hair Fibers Have 32k+ Reviews – Here’s Why They’re a Hair Loss Game-Changer
With over 32,000 glowing reviews on Amazon, BOLDIFY’s Hair Thickening Fibers have become a trusted go-to for instant,
New K-Beauty Client: VT Cosmetics
We’re thrilled to welcome viral K-beauty powerhouse VT Cosmetics to our agency family! Known for combining innovative science
Gentle, Effective & 50% Off: Vitabrid C12’s 12 Hour Vitamin C Soothing Serum Is Just $16 for Prime Day
Beloved K-beauty brand Vitabrid C12 is offering its deepest discount ever on one of its best-selling products. For
Banila Co Named Best Cleansing Balm on Amazon by Marie Claire
We are thrilled to share that Marie Claire has officially named the Banila Co Clean It Zero Original
SELF Names dearcloud “Best Soothing” Sunscreen Stick
Janice McCafferty PR is excited to share that SELF Magazine has officially named the dearcloud Sunny Defense Sunscreen Stick
How to Get Beauty Editors to Notice Your Product (Without Paying for Ads)
Landing a coveted press mention from beauty editors at Allure, Vogue, or Cosmopolitan can transform your beauty brand
New K-Beauty Client: Banila Co
At Janice McCafferty PR, we have been proudly working with Korean beauty brands since 2017. From Amazon best