dearcloud™ Brings FDA-Certified Korean Sun Care to Ulta Beauty with New Body Sunscreens
Born from a team of passionate AAPI-founded beauty industry experts, dearcloud™ continues to redefine K-beauty sun protection with
ANUA Becomes Ulta Beauty’s #1 K-Beauty Brand
ANUA, the rising star of Korean skincare, has officially claimed the #1 spot in the K-Beauty category at
milk_shake Brings Red Carpet Glamour to the 2025 Oscars
The 2025 Oscars were a night to remember, and milk_shake haircare was behind two of the most stunning
How TikTok Virality Impacts Traditional PR for Beauty Brands
In the ever-evolving beauty industry, TikTok has become a game-changer, turning indie brands into overnight sensations. But while
TIRTIR Launches Water Mellow Lip Balms on Amazon
TIRTIR is thrilled to announce the U.S. launch of its highly anticipated Water Mellow Lip Balms. Following its
Microbiome Friendly Vitamin C is Here!
As microbiome skincare takes center stage as one of 2025’s most anticipated beauty trends, Vitabrid C12’s 12-Hour Vitamin
CHI & BioSilk Named Among the Greatest Hair Products of All Time by WWD
We’re in the business of building beauty legends, and today, we’re celebrating a momentous win for two of
Allure Picks milk_shake as the Best Overall Leave-In Conditioner—Here’s Why You Need It
Big news for haircare lovers! milk_shake's iconic leave in conditioner has just been crowned the Best Overall Leave-In
dearcloud™ is Changing the Acne Game—One Adorable Pimple Patch at a Time
Say goodbye to boring pimple patches! dearcloud™ is here to revolutionize the skincare game with the cutest and
Why Affiliate Marketing Is Essential to Beauty PR
In today’s media landscape, traditional beauty PR and affiliate marketing are more intertwined than ever. Securing press coverage