CHI Wins 2026 Cosmopolitan Readers Choice Beauty Award
Some beauty tools earn a place in your routine. Others help define it. The CHI Original has been
Calista Launches at Ulta Beauty
Calista, the haircare brand created by award-winning stylist Maria McCool, is now officially available at Ulta Beauty. Featuring
CHI Unveils Ruby Anniversary LAVA Tools, Celebrating 40 Years of Innovation
CHI, the creator of the first flat iron, is celebrating its 40th anniversary with the launch of the
Iconic Beauty Brand White Rain Is Back with Haircare Under $9
White Rain, the iconic American personal care brand trusted by families for more than 70 years, is entering
CHI Wins 2026 NBC Shop TODAY Hair Award
CHI is celebrating an exciting new honor winning a Shop TODAY Hair Award! The CHI LAVA MiniStyler has
Calista Expands Retail Presence with Macys.com Launch
Calista, the hair tool and haircare brand created by award-winning stylist Maria McCool, is now officially available on
BioSilk Named “Best Shampoo for Body” by the New York Post
A heritage haircare favorite is earning fresh recognition as BioSilk Silk Therapy Shampoo was recently named the “Best
Byrdie Names CHI Total Protect Best Classic Heat Protectant
We are thrilled to share that our client CHI Haircare has earned another major editorial honor. Byrdie selected
Good Housekeeping Names Calista EMBELLISH Root Touch-Up “Best for Blonde Hair”
We are excited to share that our client Calista was recently featured in Good Housekeeping’s story, “10 Best
Surface Hair Expands All In Collection with 12 Benefit Shampoo & Conditioner
For hair that needs a little bit of everything, Surface Hair is expanding the All In collection with