Trend 1 = Sea Buckthorn Oil
As nature’s answer for skin and beauty, it is not a surprise Sea Buckthorn Oil will be one of 2021’s hottest ingredients. Sea Buckthorn Oil comprises as many as 200 nutrients which makes it incredibly nourishing to skin cells. Some of the nutrients include: Vitamin E, Vitamin C, Vitamin A, Linoleic Acid, Lycopene, Beta Carotene, and Palmitic Acid, making it known for its healing and rejuvenating effects on the skin.
Trend 2 = #TikTokMadeMeBuyIt
The popularity of TikTok skyrocketed during lockdown and its reach keeps growing. In addition to creating dancing trends, this app is proving to be a powerhouse when it comes to influencing beauty purchases. Users are taking to TikTok to share their favorite products with brands instantly going viral. Even TikTokers with smaller followings are making brands sell out, showing how impactful the hashtag #TikTokMadeMeBuyIt can be.
Trend 3 = Next Generation Hygiene
Consumers are looking for more luxurious options when it comes to daily necessities like hand soaps and other germ fighting basics. Enter the Next Generation Hygiene trend. You will see more products featuring décor inspired packaging, designer-like fragrances and elevated ingredients.
Trend 4 = Transparent Beauty
Clean beauty is here to stay. However, this is evolving and 2021 will be buzzing with a new category called Transparent Beauty. This trend builds on clean beauty but it’s better. As consumers are being smarter about their beauty purchases, it’s not just about ingredients anymore. Now, shoppers want to dig deeper into brands, learning about their packaging, corporate social responsibility initiatives, health effects, environmental impact and more.
Trend 5 = At-Home Facial Exfoliation
As mask wearing becomes the new normal, proper skincare is even more important in 2021. This also means consumers will be searching for at-home versions of their favorite spa services. With many salons closed or offering limited services, 2021 will see a rise in the use of at-home chemical peels and other easy to do exfoliating treatments.
Trend 6 = Multifunctional Beauty
Consumers want more out of their beauty products, especially when it comes to skincare. Rather than buying a product that possibly targets just 1 or 2 skin concerns, 2021 is going to see a rise in what is called Multifunctional Beauty. Shoppers will be looking for a single product that addresses a wide variety of skin issues with do-it-all formulas and one bottle purchases that can deliver a multitude of effects.
Trend 7 = Boosting Botanicals
Botanicals are big in 2021, especially when it comes to the skincare category. The new year will show a rise in formulas full of tried-and-true plants, herbs, flowers and more. This trend emerges as consumers are looking for natural brands that are also providing real results.