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Janice McCafferty - Top Beauty PR Firm & PR Agency

2021's Top Beauty Trends Revealed
2021’s top beauty trends revealed! We are excited to share our agency’s predictions and list out of 2021’s next big beauty trends. Are you a makeup, hair or skincare brand looking for help with creating trend reports like this for beauty writers? Please contact us with any additional questions you may have. We would love to help your brand.

Trend 1 = Sea Buckthorn Oil

As nature’s answer for skin and beauty, it is not a surprise Sea Buckthorn Oil will be one of 2021’s hottest ingredients. Sea Buckthorn Oil comprises as many as 200 nutrients which makes it incredibly nourishing to skin cells. Some of the nutrients include: Vitamin E, Vitamin C, Vitamin A, Linoleic Acid, Lycopene, Beta Carotene, and Palmitic Acid, making it known for its healing and rejuvenating effects on the skin.


Trend 2  =  #TikTokMadeMeBuyIt

The popularity of TikTok skyrocketed during lockdown and its reach keeps growing. In addition to creating dancing trends, this app is proving to be a powerhouse when it comes to influencing beauty purchases. Users are taking to TikTok to share their favorite products with brands instantly going viral. Even TikTokers with smaller followings are making brands sell out, showing how impactful the hashtag #TikTokMadeMeBuyIt can be.


Trend 3  = Next Generation Hygiene

Consumers are looking for more luxurious options when it comes to daily necessities like hand soaps and other germ fighting basics. Enter the Next Generation Hygiene trend. You will see more products featuring décor inspired packaging, designer-like fragrances and elevated ingredients.


Trend 4  = Transparent Beauty

Clean beauty is here to stay. However, this is evolving and 2021 will be buzzing with a new category called Transparent Beauty. This trend builds on clean beauty but it’s better. As consumers are being smarter about their beauty purchases, it’s not just about ingredients anymore. Now, shoppers want to dig deeper into brands, learning about their packaging, corporate social responsibility initiatives, health effects, environmental impact and more.


Trend 5  = At-Home Facial Exfoliation

As mask wearing becomes the new normal, proper skincare is even more important in 2021. This also means consumers will be searching for at-home versions of their favorite spa services. With many salons closed or offering limited services, 2021 will see a rise in the use of at-home chemical peels and other easy to do exfoliating treatments.


Trend 6  = Multifunctional Beauty

Consumers want more out of their beauty products, especially when it comes to skincare. Rather than buying a product that possibly targets just 1 or 2 skin concerns, 2021 is going to see a rise in what is called Multifunctional Beauty. Shoppers will be looking for a single product that addresses a wide variety of skin issues with do-it-all formulas and one bottle purchases that can deliver a multitude of effects.


Trend 7  = Boosting Botanicals

Botanicals are big in 2021, especially when it comes to the skincare category. The new year will show a rise in formulas full of tried-and-true plants, herbs, flowers and more. This trend emerges as consumers are looking for natural brands that are also providing real results.