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Janice McCafferty - Top Beauty PR Firm & PR Agency

Are you looking for a #prwin? With over 25 years of experience, Janice McCafferty PR is known for creating some of the best beauty PR campaigns. Here are 3 client success stories showing the power of a top public relations agency.

The Launch of Madam C.J. Walker Beauty Culture at Sephora

As the PR agency behind the launch, we secured 357 key media placements on the line. This happened in just the first 3 months of the brand’s debut. Major media mentions included Allure, PopSugar, InStyle, Refinery29, Yahoo Beauty, BuzzFeed, Mic, The Los Angeles Times, The Huffington Post, Nylon, Seventeen and hundreds more. The brand also won the prestigious “Best in Black Beauty” award from Essence Magazine.

Online press topped 54 billion impressions and print media garnered 2.4 million+ impressions. Online articles were shared over 101k times. A solid social strategy helped drive 27.5% average monthly growth across Facebook, Twitter and Instagram. This secured Madam C.J. Walker Beauty Culture as a major player in the prestige haircare field.

You can read our full case study here.


The CHI Air Spin n Curl Hair Curling Tool Goes Viral

Our strategic placement of the tool focused on key influencers known for creating video content and hairstyling videos for Instagram. Before we knew it, this incredible hair curling tool went viral, being shared by the largest Instagram and Facebook accounts worldwide including Huda Beauty (@HudaBeauty). As a result, the tool sold out numerous times from key retailers like Kohl’s, Sally Beauty, Macy’s, Target and more. Over 100+ social media accounts have featured the CHI Air Spin n Curl, totaling hundreds of millions of views. This list continues to grow daily.

You can read the full case study here.


K-Beauty Brand Vitabrid C12 Debuts at Barneys NY

We secured over 300 media placements in one month to support the launch of Vitabrid’s skin and haircare at Barneys NY Department Stores and Key media mentions in the beauty industry included WWD, Refinery29, Yahoo Lifestyle, Observer, and HelloGiggles. Online press totaled over 5.3 billion impressions. This solidified Vitabrid C12 as a new prestige brand in the k-beauty market and a top selling beauty brand for Barneys.

You can read the full case study here.