BOLDIFY Earns Top Spot in Parade Root Touch Up Feature
The TikTok-famous BOLDIFY Hairline Powder has done it again! This time earning the title of Best Overall in Parade’s feature called, “7 Best Root Touch-Ups for Gray Hair, According to Celebrity Hairstylists”. Recommended by Chicago-based celebrity hairstylist Hanna Oh, owner of 821 West Salon, this Amazon best-seller continues to dominate beauty routines everywhere.
With over 31,000 rave reviews, BOLDIFY has become the go-to quick fix for everything from sparse hairlines to grays peeking through. This isn’t just a cover-up – it’s dermatologically tested hair makeup designed to adhere to both skin and hair, delivering instant, natural-looking results without clogging pores or leaving residue behind.
The formula glides on effortlessly and stays in place for up to 48 hours. Whether you’re faking fuller hair for a high ponytail, concealing roots between salon visits, or even filling in your beard or eyebrows, this multitasking powder does it all. Plus, it’s water-resistant, mess-free, and washes out cleanly when you’re ready. Offered in 14 natural-looking shades and backed by BOLDIFY’s industry-leading color match guarantee, the powder is also PETA-certified, vegan, and formulated to meet strict EU standards—meaning no questionable ingredients here. Compact and travel-ready, each container includes a built-in mirror and precision applicator puff for on-the-go touch-ups anytime, anywhere.
BOLDIFY isn’t just trending – it’s transforming hair routines for good. Check out the full Parade feature here to see why it topped the list.
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