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Janice McCafferty - Top Beauty PR Firm & PR Agency

How to Use Holiday Coupon Codes in Beauty PR

Holiday coupon codes and seasonal shopping guides are a top beauty PR strategy for all beauty brands to utilize. Editors, writers and bloggers love to write stories about great savings and sales throughout the year. Whether it is for Black Friday, Cyber Monday or even Labor Day Weekend, all of the top media outlets will create shopping guides sharing discounts with their readers to coincide with popular holidays like this. Janice McCafferty PR is known for successfully promoting holiday coupon codes. How do we accomplish this? Research and timing are key. It is important to know who and most importantly when to reach out to online editors. If you send in coupon codes too early, your shopping sale will get lost. If you submit too late, editors will no longer need your sale information. Plus, holiday coupon codes are a great way to boost e-commerce sales!

Below, you will find some of the beauty sales promoted for Labor Day 2020. Outlets like CNN, NBC News, Refinery29, Good Morning America, BuzzFeed, USA Today, The New York Post, E!, Marie Claire, StyleCaster, Yahoo, MSN and more featured our clients’ holiday coupon codes.

Are you a makeup, hair or skincare brand looking for help with holiday shopping guides or new ways to connect with beauty writers and bloggers? Please contact us with any additional questions you may have. We would love to help your brand.


Labor Day 2020 Beauty Sales to Shop Now

1. Nectar Bath Treats will be doing 30% off site wide for that full weekend Friday-Monday. Code will be LABORDAY. Visit
2. CHI Haircare will be offering 25% off site wide – any purchase amount – at Offer is valid from 12:01 AM CST, 8/14/2020 until 11:59 PM PT, 9/7/2020 in the US Only.
3. Spongellé is hosting their Sale on Sale from Sept 3. – Sept 7. It is for 25% off sale items with code LDSALE25.
4. Vitabrid C12 is offering 50%+ off of their hair and skincare items. No coupon needed. Visit