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Janice McCafferty - Top Beauty PR Firm & PR Agency

How to Get a Beauty Brand on Oprah's Favorite Things

In this blog post, we will discuss how to get a beauty brand on Oprah’s Favorite Things. It is, without doubt, one of the most coveted lists to be on. Each year, Oprah Winfrey picks out her must have items for the holiday season, covering everything from beauty products to top fashion finds. But, how do you get your brand in the running? Here are a few helpful tips to get started:

1. Submit Early

Print magazines are a type of media outlet considered as long lead. This means editors start planning stories and features 3-6 months in advance. Even though Oprah’s Favorite Things is holiday themed, planning for this annual list starts taking place in the Summer months.

2. Sell Your Products on Amazon

Amazon is slowly taking over the world, especially when it comes to beauty PR. It is often the preferred where to buy for all major writers – Oprah and her team are no exception. Now, products found on her Favorite Things List are all purchased through Amazon. It is OK if your brand is sold at other major third party retailers like Ulta or Sephora for example. You can even sell your products on your own website. But, the products you plan to submit to the list must be sold on Amazon as well. If you cannot sell your products on Amazon, they will not make the first cut unfortunately.

3. Hire a PR Firm

If this sounds overwhelming or you do not know where to start first, have no fear! A top beauty PR firm already knows how to navigate lists like this and present your brand to the right people at O, The Oprah Magazine. But, how do you find the best beauty PR agency for your beauty products? We share the top factors to consider here.

If you are a beauty brand looking to connect with top media outlets like O, The Oprah Magazine, don’t hesitate to reach out and contact us for a free consultation with our beauty PR firm.