How to Get Your Beauty Products Featured in Allure, Vogue, and Harper’s Bazaar
Every beauty brand dreams of that golden moment: your product beautifully shot and praised in the glossy pages
Nail the “Rich Mom” Hair Trend with VOLOOM
"Rich Mom" Hair is set to be one of Spring 2025’s next big beauty trends. Think polished, bouncy, and
How to Turn a Viral TikTok Product into a Long-Term Success
Going viral on TikTok is every beauty brand’s dream. A single video can send sales skyrocketing overnight, but
dearcloud™ Brings FDA-Certified Korean Sun Care to Ulta Beauty with New Body Sunscreens
Born from a team of passionate AAPI-founded beauty industry experts, dearcloud™ continues to redefine K-beauty sun protection with
milk_shake Brings Red Carpet Glamour to the 2025 Oscars
The 2025 Oscars were a night to remember, and milk_shake haircare was behind two of the most stunning
How TikTok Virality Impacts Traditional PR for Beauty Brands
In the ever-evolving beauty industry, TikTok has become a game-changer, turning indie brands into overnight sensations. But while
TIRTIR Launches Water Mellow Lip Balms on Amazon
TIRTIR is thrilled to announce the U.S. launch of its highly anticipated Water Mellow Lip Balms. Following its
Microbiome Friendly Vitamin C is Here!
As microbiome skincare takes center stage as one of 2025’s most anticipated beauty trends, Vitabrid C12’s 12-Hour Vitamin
CHI & BioSilk Named Among the Greatest Hair Products of All Time by WWD
We’re in the business of building beauty legends, and today, we’re celebrating a momentous win for two of
Allure Picks milk_shake as the Best Overall Leave-In Conditioner—Here’s Why You Need It
Big news for haircare lovers! milk_shake's iconic leave in conditioner has just been crowned the Best Overall Leave-In