CHI Named “Best Overall” Straightener by Byrdie Editors
We are proud to celebrate the recognition of our client CHI for their exceptional innovation in hair tools.
Janice McCafferty PR Named #2 Beauty Marketing Agency in the U.S.
We are thrilled to share that Janice McCafferty PR has been recognized as one of the top beauty
The Top Reasons to Hire a Beauty PR Agency in 2025
In the ever-evolving world of beauty, standing out in 2025 requires more than just an exceptional product—it demands
5 Secrets to Pitching Beauty Editors During the Busy Holiday Season
The holiday season is one of the most competitive times for beauty brands to capture the attention of
The Importance of Storytelling in Beauty PR
In today’s competitive beauty market, it's no longer enough for brands to just have great products. Consumers are
Case Study: Vitabrid C12 Dual Sheet Masks Sell Out on Amazon
When the stars align for exceptional products and expertly executed PR, the results speak for themselves. Such was
CHI Recognized by Glamour as Best Automatic Curling Iron
When it comes to redefining hairstyling tools, CHI continues to lead the way, and the latest accolade for
dearcloud™ Launches Miffy Branded K-Beauty Collection
Breakthrough k-beauty brand dearcloud™ is teaming up with the iconic bunny Miffy for a new collection, combining effective
TIRTIR Featured in VOGUE: Leading the Way in K-Beauty’s Inclusivity Revolution
We’re thrilled to share that TIRTIR, our viral K-beauty client, was prominently featured in VOGUE’s groundbreaking article, "How
HH Science™ Launches 12 Days of Beauty Advent Calendar Box
HH Science™ is ending 2024 on a high note with a beautifully crafted Advent Calendar Box featuring 12