Why We’re the Best PR Agency for K-Beauty Brands Breaking Into the U.S. Market
K-beauty continues to dominate the global beauty conversation — and if you're a Korean skincare or makeup brand
How Our PR Agency Helped 4 Brands Win 2025 NEW YOU Beauty Awards
We are thrilled to announce that our beauty PR agency helped four brands —CHI, TIRTIR, MARÉE, and Vitabrid
Two Clients Win NewBeauty Beauty Awards
We’re thrilled to share that two of our clients have just been honored with coveted 2025 NewBeauty Beauty
dearcloud™ Brings FDA-Certified Korean Sun Care to Ulta Beauty with New Body Sunscreens
Born from a team of passionate AAPI-founded beauty industry experts, dearcloud™ continues to redefine K-beauty sun protection with
TIRTIR Launches Water Mellow Lip Balms on Amazon
TIRTIR is thrilled to announce the U.S. launch of its highly anticipated Water Mellow Lip Balms. Following its
Microbiome Friendly Vitamin C is Here!
As microbiome skincare takes center stage as one of 2025’s most anticipated beauty trends, Vitabrid C12’s 12-Hour Vitamin
dearcloud™ is Changing the Acne Game—One Adorable Pimple Patch at a Time
Say goodbye to boring pimple patches! dearcloud™ is here to revolutionize the skincare game with the cutest and
SELF Names ANUA One of the Best Hydrating Serums
When it comes to achieving a flawless makeup look, the right skincare is just as important as the
Two Beauty PR Clients Featured on NBC’s TODAY Show!
We pride ourselves on securing top-tier media placements for our beauty clients, and we’re thrilled to share some
TIRTIR Named Best Cushion Foundation by Real Simple
Janice McCafferty PR specializes in putting beauty brands in the spotlight, and when one of our clients gets