Who What Wear Picks dearcloud™ as Best New Body SPF
Who What Wear has named the dearcloud™ Body Glaze Essence Sunscreen SPF 30 PA++++ as the best new
Why We’re the Best PR Agency for K-Beauty Brands Breaking Into the U.S. Market
K-beauty continues to dominate the global beauty conversation — and if you're a Korean skincare or makeup brand
Two Clients Win NewBeauty Beauty Awards
We’re thrilled to share that two of our clients have just been honored with coveted 2025 NewBeauty Beauty
dearcloud™ Brings FDA-Certified Korean Sun Care to Ulta Beauty with New Body Sunscreens
Born from a team of passionate AAPI-founded beauty industry experts, dearcloud™ continues to redefine K-beauty sun protection with
Microbiome Friendly Vitamin C is Here!
As microbiome skincare takes center stage as one of 2025’s most anticipated beauty trends, Vitabrid C12’s 12-Hour Vitamin
TIRTIR Named Best Cushion Foundation by Real Simple
Janice McCafferty PR specializes in putting beauty brands in the spotlight, and when one of our clients gets
Is Your Skincare Eyelash Extension Safe? Meet the Korean Cleansing Balm That Passes the Test
Lash extensions can cost anywhere from $100 to $300 per set and require refills every 2–3 weeks, costing
ANUA Launches PDRN Hyaluronic Capsule 100 Serum
Created by one of the fastest growing k-beauty brands, ANUA is launching their PDRN Hyaluronic Capsule 100 Serum
Case Study: Vitabrid C12 Dual Sheet Masks Sell Out on Amazon
When the stars align for exceptional products and expertly executed PR, the results speak for themselves. Such was
Spread Holiday Cheer with dearcloud™’s First-Ever Holiday Collection
dearcloud™ is making the holiday season even brighter with the debut of their 2024 Holiday Collection. This breakthrough