New K-Beauty Client: Banila Co
At Janice McCafferty PR, we have been proudly working with Korean beauty brands since 2017. From Amazon best sellers to viral TikTok favorites and prestige retail launches, we’ve helped numerous K-beauty companies reach new levels of recognition and revenue across North America. Today, we’re excited to announce the newest addition to our K-beauty client lineup: Banila Co, the global powerhouse behind the cult-favorite Clean It Zero Cleansing Balm.
According to data from Euromonitor International, Banila Co was officially ranked the No. 1 top-selling cleansing balm brand in the world – an incredible accomplishment that reflects both the brand’s efficacy and universal appeal. As of April 2025, Clean It Zero has surpassed 90 million units sold globally, earning its place as a skincare staple in vanities everywhere. Banila Co is beloved for making beauty simple, effective, and inclusive, all while being inspired by traditional Korean ingredients and modern-day innovations. We’re honored to help lead Banila Co’s PR journey in the U.S. and can’t wait to share everything coming next for this global skincare icon.
Are you a beauty brand in need of expert PR support? We would love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your overall brand goals. Whether you are launching a new product or looking to boost ongoing awareness, our dedicated team of seasoned professionals specializes in strategic, results-driven beauty PR.
Have any questions or comments? Please contact us and reach out anytime. We are happy to offer a free consultation to help you find the perfect PR partner for your brand.