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Janice McCafferty - Top Beauty PR Firm & PR Agency

Top Beauty PR Strategy: Mother's Day Gift Guides

Seasonal gift guides are a top beauty PR strategy and tool for all beauty brands to utilize. Editors, writers and bloggers love to write stories about the best gifts to give throughout the year. Whether it is for Christmas or even Valentine’s Day, all of the top media outlets will create gift guides for popular holidays. Janice McCafferty PR is known for our successful gift guide submissions. We create unique PR pitches to make our clients stand out. This is an extremely important part of being selected for the guides. How do we accomplish this? The pitches and product descriptions need to be customized to fit the exact holiday. Below, we share an example of how we pitched a few of our clients’ products for Mother’s Day 2020.

Are you a makeup, hair or skincare brand looking for help with holiday gift guides or new ways to connect with beauty writers and bloggers? Please contact us with any additional questions you may have. We would love to help your brand.


CHI Classic Tourmaline Ceramic 1″ Hairstyling Iron – Petal Party: $71

Complete with a matching floral clutch, mom will love this iron from CHI. Its 1″ curved floating plates provide options for straightening, curling and creating waves, and the temperature can be adjusted up to 410 degrees. It also heats up in 30 seconds for the busy mom on the go!


BioSilk Silk Therapy with Organic Coconut Oil Intense Moisture Kit: $25.98

The best gift? A tropical beauty escape every time mom showers! The scent of coconut oil infused with silk provides intense moisture to both the hair and skin. This kit includes BioSilk’s 3 in 1 which acts as a shampoo, conditioner and body wash. It also features a lightweight leave-in hair treatment that can be used as a moisturizing oil for glowing, soft skin.


Cure Beauty Set: $69.50 ($110 value)

The Cure Beauty Set has everything mom needs to experience Cure’s “Remove, Replenish, and Retain” skincare regimen. Along with Cure Aqua Gel, the world’s most popular exfoliating gel from Japan, this gift set also includes Cure Water Treatment and Cure Bathtime – perfect for the mom who loves skincare and at home spa treatments!


Spongellé Floret Diffusers: $56 each

Created by the hand of an artist, the Spongellé florets are hand sewn and made of a natural tapioca fiber. Each floret has a cotton wick to infuse the flower when placed in a diffusor oil. The time released fragrance will linger for up to 8 weeks. The collection is available in 4 scent options: Tea Blossom, Sugar Daisy, Baltic Rose and Blue Iris.