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Janice McCafferty - Top Beauty PR Firm & PR Agency

Top Beauty PR Strategy: Valentine's Day Gift Guides

Holiday gift guides are a top beauty PR strategy and tool for all beauty brands to utilize. Editors, writers and bloggers love to write stories about the best gifts to give. Whether it is for Christmas or even Mother’s Day, all of the top media outlets will create gift guides for popular holidays. Janice McCafferty PR is known for our successful gift guide submissions. We create unique PR pitches to make our clients stand out. This is an extremely important part of being selected for the guides. How do we accomplish this? The pitches and product descriptions need to be customized to fit the exact holiday. Below, we share an example of how we pitched a few of our clients’ products for Valentine’s Day 2021.

Are you a makeup, hair or skincare brand looking for help with holiday gift guides or new ways to connect with beauty writers and bloggers? Please contact us with any additional questions you may have. We would love to help your brand.


  1. CHI Footwear Love You Slipper – $129.99 –

All you need is love. This design is made with handmade embroidery hearts and velvet fabric. Perfect for any occasion especially Valentine’s Day – simple and classy.


  1. Nectar Bath Treats Sugar Crush Bath Bomb 4 Pack – $20 –

Treat yourself or your loved ones to a swirling, foamy pink bath experience and leave the stress of your day behind with Nectar Bath Treats’ sugar crush bath bomb 4-pack! Each bath bomb is beautifully fragranced with aromas of Asian Pear & Lily and Pink Sugar.


  1. CHI Rose Gold Spin N Curl – $99.99 –

This gift idea from CHI is self spinning doing the work for you at the push of a button – no styling skills needed! Now, you can give the gift of great hair with one of TikTok’s hottest curlers – The CHI Spin N Curl – in a beautiful rose gold color for Valentine’s Day.


  1. Spongellé Rose Botanica Candle – $38 –

Spongellé’s Botanica Candle in Rose is hand-poured in Los Angeles and made with a luxe, smoldering wooden wick that flickers with light and sound akin to a wood-burning fire. Inspired by the calming beauty of nature, this Rose candle bathes your room with notes of sparkling citrus, Turkish rose, and jasmine for a five-star experience at home.


  1. Elina Organics Diamond Elixir – $80 –

Diamonds are a girl’s best friend! This organic, handmade and cruelty-free serum brightens & firms with bio-energetic imprints of diamond and gold. This light and silky formula helps to cool your complexion and reduce redness. It also lifts and hydrates your face with Copper Tripeptides and Vegan Hyaluronic Acid.


  1. The A Method 24K Gold Eyelash & Eyebrow Growth Accelerator Serum – $68.60 –

This serum is your new go-to for lush lashes and brows. Featuring pure 24K Gold Leaf, it improves circulation beneath the skin’s surface to reduce hair loss and make lashes appear more radiant. It is also formulated with ultra-hydrating ingredients that coat and condition cells for moisture retention, to encourage cell growth and improve skin elasticity for longer, fuller eyelash and brow hair.


  1. Inna Organic Rose Geranium Skin Soothing Sheet Mask Set – $41.45 for 5 masks –

This certified natural, soothing sheet mask features ROSE GERANIUM ESSENTIAL OIL, which is known to help soothe inflamed skin, balance out excess surface oil and boost mood. Crafted from Japanese Bemliese, an innovative, lightweight cotton fabric, this sheet mask can absorb up to 13x its weight in serum without dripping. Once applied, it comfortably conforms to the curves of your face allowing the essential oils and extracts to quickly and effectively penetrate skin for soothing results in less than 10 minutes.


  1. Baylis & Harding Goodness Natural Hand Wash in Rose and Geranium – $5.99 –

If you are putting together a care basket for your loved ones for Valentine’s Day, this vegan hand wash from the UK is the perfect addition. It features rose and geranium – two of the most beautifully classic flowers in an English country garden. Encased in beautifully minimalist packaging, the 98% naturally derived formulation also blends these scents with rich amber and refreshing zesty top notes of lemon.