Why Affiliate Marketing Is Essential to Beauty PR
In today’s media landscape, traditional beauty PR and affiliate marketing are more intertwined than ever. Securing press coverage is no longer just about getting your brand featured—it’s about making it profitable for publishers. Many major media outlets now only prioritize linking to products that provide them with an affiliate commission, making it essential for brands to be set up with the right affiliate networks.
Step One: Connecting Your E-Commerce to AWIN
To start, you need an affiliate network like AWIN. AWIN acts as the bridge between your e-commerce site and publishers, enabling media outlets, bloggers, and influencers to earn commissions on sales they drive to your site. Without this connection, many publishers simply won’t include your brand in their product roundups, no matter how great your PR efforts are.
By integrating AWIN, you’re opening your brand up to thousands of potential affiliate partners, making your products more attractive for coverage across digital media.
Step Two: Activating Skimlinks for Maximum Reach
Once you’re set up with AWIN, the next crucial step is Skimlinks. Skimlinks is an affiliate tool that allows media outlets to automatically generate affiliate links when featuring your products—eliminating extra steps and increasing the likelihood of being included in high-traffic articles.
However, you can’t use Skimlinks unless you’re already connected to an affiliate network like AWIN. Without this foundation, media outlets that rely on Skimlinks for monetization will likely skip over your brand in favor of those that have the proper setup.
The Bottom Line
For PR to succeed in today’s commerce-driven media landscape, affiliate marketing can’t be an afterthought. Setting up AWIN + Skimlinks ensures your brand is not just seen, but also earns its place in major media.
Are you a beauty brand looking for help with affiliate marketing? Please contact us with any additional questions you may have. We would love to help you with your brand. We offer free consultations so you can find the best beauty PR for your company.