5 Secrets to Pitching Beauty Editors During the Busy Holiday Season
The holiday season is one of the most competitive times for beauty brands to capture the attention of editors. With countless pitches vying for limited editorial space, standing out requires strategy, timing, and a deep understanding of what editors need during this hectic period. Here are five secrets to making your pitch irresistible:
1. Start Early but Not Too Early
Editors often plan their holiday content months in advance. For print magazines, pitching in the summer is ideal, while digital platforms may still accept ideas through early November. Know the editorial calendars of your target publications to hit the sweet spot.
2. Craft a Compelling Subject Line
Your subject line is the first impression your pitch makes. Be concise, clear, and specific. Highlight the unique aspect of your product or angle, such as, “Top-Selling Skincare Gift Sets Under $50 for the Holidays.”
3. Offer Timely and Relevant Angles
Holiday stories often focus on gifting, seasonal skincare solutions, or festive beauty looks. Tailor your pitch to fit these themes and demonstrate why your product is a perfect fit for their audience.
4. Include High-Quality Visuals
Editors are juggling tight deadlines and often rely on high-quality images for their stories. Attach product photos or provide a link to a press kit that includes lifestyle and product shots, along with pricing and availability.
5. Follow Up, but Respect Boundaries
A polite follow-up a week or two after your initial pitch can keep your product top of mind. However, avoid being overly persistent; editors are managing multiple priorities, and excessive emails can backfire.
By keeping your pitches thoughtful, timely, and visually engaging, you can position your beauty brand as a standout choice for holiday coverage. A little extra effort during this season can yield big rewards!
Are you a brand looking for help with your beauty PR? Please contact us with any additional questions you may have. We would love to help you with PR for your brand. We offer free consultations so you can find the best beauty public relations for your company.