CHI Unveils Ruby Anniversary LAVA Tools, Celebrating 40 Years of Innovation
CHI, the creator of the first flat iron, is celebrating its 40th anniversary with the launch of the CHI Ruby Anniversary LAVA Tool Collection. Featuring three limited edition curling and styling irons, this special release on chi.com honors both the brand’s groundbreaking past and continued leadership in the category.
Founded by Dr. Farouk Shami in 1986, CHI has since revolutionized the way hair is styled around the world. His creation of the first ceramic hairstyling iron in the 2000’s forever changed both professional and at-home styling, setting a new standard that continues to define the industry today. Now, four decades later, CHI is commemorating that legacy with collector-worthy tools that reflect both innovation and heritage.
For 40 years, CHI has shaped the future of professional hair styling, building a reputation rooted in innovation, performance, and trust. What began with award-winning ceramic technology has evolved into the brand’s patented CHI LAVA Advanced Technology, a powerful fusion of CHI Ceramic and Volcanic Lava. This evolution represents a continued commitment to delivering consistent heat, and healthier styling results.
The Ruby Anniversary Edition brings this technology to life in a bold, design-driven format. Finished in a deep ruby red, a symbol of strength, passion, and longevity, the 1” iron is even engraved with Dr. Farouk Shami’s signature, making it both a high-performance styling tool and a meaningful piece of beauty history.
Designed for both professionals and consumers, the CHI LAVA Line utilizes volcanic lava combined with ceramic to provide gentle, even heat distribution, helping to reduce damage while enhancing styling results. The result is a tool collection that reflects how far the brand has come while staying true to the innovation that defined its beginnings. The Anniversary launches also feature special edition velvet box packaging and exclusive accessories, reinforcing its position as a collectible release for longtime CHI users, industry professionals, and beauty enthusiasts alike. From introducing the first flat iron to shaping decades of hair trends, CHI’s 40-year milestone is not just a celebration of longevity, but of lasting impact.
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